5 Keys to Successfully Manage Creative Employees

Successful creative leaders should prioritize building an egoless culture within their team. Employees shouldn't care who came up with what idea. They should focus instead on how to make each idea even better. In this piece, Aquent's VP of Global Marketing, Nelson Rodriguez, explains how to make that happen.

Aquent Graphic Design

Aquent Awarded a Multiple Award Task Order Contract by the GPO

Aquent announced today that it has been awarded a Multiple Award Task Order Contract (MATOC) under the 951-M On-Site Services Umbrella Contract by the Government Printing Office (GPO), allowing all federal government agencies easy access to experienced communication and design talent as well as outsourcing services.

Aquent Graphic Design, Interactive Design, Marketing, Online Marketing, Government

What Will Marketers do Differently in 2015?

The folks at CMO asked marketing leaders what they learned in 2014 and what they'll do differently in 2015. One such leader was our VP of Global Marketing, Nelson Rodriguez. Nelson said that in 2014 he learned the importance of marketing strategy, not just marketing tactics. In 2015, he'll be working on being even more strategic in his marketing decisions.


What Resolutions Should Marketers Make for 2015?

CMO.com asked a number of marketing leaders about their resolutions for 2015. Aquent's VP of Global Marketing, Nelson Rodriguez, was included and said he was resolved to make UX the "leading edge of the customer-centric enterprise."


5 Reasons Your Job Posts Aren't Working

Let's face it: the best candidates always come through referrals. Still, sometimes you’ve tapped out your networks and you need to advertise your job opening. When you find yourself in that situation, here are the five top job post mistakes to avoid.


4 Tips from UX Designers to Land Your Dream Job

User experience is all about understanding and catering to the end user, regardless of what’s being built. In a job search, the end user is your potential employer. Crafting your resume, portfolio, and communications around your potential employer can help you land your dream job, no matter your background.


Content Marketing's Impact on Talent Recruitment

Content marketing is generally targeted towards clients. But the content you publish, whether you intend it or not, also plays a role in recruitment. This article, written by Aquent's Director of Content Strategy, Matthew T. Grant, focuses on the types of content you should tailor to potential employees and what aspects of your corporate culture that content should emphasize.


Content Marketing is Getting More Personalized and Helpful

This article tracks trends in content marketing, from the death of the corporate blog to the rise of "conversation marketing." One of the experts cited is Aquent's Director of Content Strategy, Matthew T. Grant, who advocates off-site placement of content in order to reach audiences where they are already showing up.


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