Senior Marketing Manager
Overview
Placement Type:
Temporary
Salary:
$103.51-126.38 Hourly
Start Date:
10.27.2025
Join a leading innovator at the forefront of shaping how people interact with cutting-edge products! As a pivotal member of our team, supported by Aquent, you will directly influence the success of new product launches and elevate the customer experience in physical retail environments. This is your chance to blend strategic vision with hands-on execution, making a tangible impact on our market presence and how our groundbreaking products come to life for millions of customers.
**About the Role**
This dynamic role is for a visionary marketing leader who thrives at the intersection of product strategy and compelling retail experiences. You will be instrumental in defining the Go-to-Market (GTM) strategy and in-store merchandising for new product introductions, ensuring our offerings are showcased in the most captivating and effective ways. Beyond strategic planning, you’ll be a hands-on executor, translating campaign concepts into engaging, insight-driven physical experiences that maximize customer engagement and drive sales. You’ll also serve as a product expert, guiding internal and external stakeholders, providing critical market context, and championing an inclusive environment where diverse perspectives flourish.
**Key Responsibilities**
* Drive seamless integration and execution of new product introduction and campaign timelines within retail environments.
* Leverage shopper data and insights to strategically optimize product placement, store layouts, and interactive customer experiences.
* Develop comprehensive Go-to-Market briefs, clearly defining success metrics, budget allocations, and strategic timelines for all in-store activations.
* Act as a trusted expert on product features and capabilities, providing critical input into the product development process, conducting market analysis, and forecasting industry trends.
* Lead efforts to identify research needs, scope, manage, and guide user research with internal and external partners.
* Oversee the creation and iteration of compelling marketing content, ensuring alignment with product strategy and collaborating with production teams for multi-channel publication.
* Translate user insights into actionable recommendations for cross-functional teams, advocating for enhanced user experience and engagement within products.
* Facilitate marketing plan development for regional and functional teams, prioritizing goals, defining portfolio characteristics, and establishing positioning strategies for target audiences.
* Champion an inclusive and psychologically safe team environment, fostering diverse perspectives, mitigating biases, and promoting cultural understanding.
* Strategically manage and execute multiple medium to large-scale campaigns, communications, and programs, evaluating performance for continuous optimization and channel effectiveness.
* Develop and implement frameworks for product marketing content across various channels, defining and tracking quantitative and qualitative product and business metrics.
* Validate market size and opportunity, leveraging industry expertise to identify market landscapes, build rationales, and consider long-term potential, competitive pricing, and customer choices.
* Craft compelling product brand positioning, value propositions, and messaging strategies based on user insights, adapting communication nuances for different channels.
**Must-Have Qualifications**
* Bachelor’s degree or 7 years of relevant professional experience.
* Minimum of 7 years of experience in retail merchandising, channel marketing, or Go-to-Market strategy execution within a retail environment.
* Demonstrated ability to manage complex, time-sensitive projects (such as new product introductions) from conceptualization through successful completion.
* Exceptional program management and organizational skills, coupled with meticulous attention to detail.
* Outstanding communication skills and a proven track record of effective collaboration with diverse cross-functional teams.
* Adeptness at thriving in a dynamic, fast-paced, and deadline-driven work environment.
* Proficiency in:
* Product positioning
* Data analysis and synthesis
* Campaign management
* Consumer behavior
* Industry knowledge
* Client/partner management/advising
* Storytelling
* Go-to-market activities knowledge
* Brand management
* Situational leadership
* Marketing briefs
**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
As a Marketing Manager, you help drive the product marketing strategy, guiding both internal and external stakeholders on marketing opportunities, and providing market context and recommendations using key insights on products and features. You educate marketers, support our content strategy, and communicate effectively through multiple scalable marketing initiatives. You define and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You independently determine the best approach to solve complex problems that may be ambiguous or lacking clear precedent. You are considered as an expert on product(s) or feature(s), stay up to date on the latest industry trends, and predict trends or events in the industry. You hold yourself and the team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.
As a Marketing Manager, you drive the in-store success of every Company product launch. You will be instrumental in defining the Go-to-Market (GTM) strategy and in-store merchandising for New Product Introductions (NPI), ensuring our products are showcased in the best possible way. This role is retail execution, requiring a strategic mindset to translate campaign concepts into captivating, insight-driven physical experiences that maximize customer engagement and sales.
Top 3 Responsibilities:
- GTM & NPI Execution: Seamlessly integrate and execute NPI and campaign timelines for Company’s Stores.
- Insights & Merchandising: Utilize shopper data to strategically optimize product placement, layouts, and interactive experiences.
- Strategic Planning: Develop clear GTM briefs that define success metrics, budget, and strategic timelines for all in-store activations.
Top Skills:
- Bachelor’s degree or 7 years of relevant experience.
- 7 years of experience in retail merchandising, channel marketing, or Go-to-Market (GTM) strategy execution within a retail environment.
- Proven ability to manage complex, time-sensitive projects (such as NPIs) from concept to completion.
- Exceptional program management and organizational skills, with strong attention to detail.
- Excellent communication skills and demonstrated ability to partner effectively with a wide array of cross-functional teams.
- Ability to thrive in a fast-paced, deadline-driven environment.
Responsibilities include:
– Act as a “go-to” expert on product(s) or feature(s) to cross-functional partners to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
– Drive efforts to identify research needs, scope, manage, and guide user research by leveraging internal and external research partners.
– Drive the creation of marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for multiple teams.
– Define user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide recommendations to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
– Drive the meetings to develop marketing plans for regional or functional marketing teams, provide recommendations on the overall portfolio and characteristics, prioritize marketing goals, and determine positioning plans to identify and engage the target audience.
– Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one’s own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
– Drive and manage multiple medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, recommend channels for reaching and engaging users, and drive integrated channels to meet targets.
– Drive the framework development and rollout of strategies for product marketing content across channels. drive and harmonize processes to define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures.
– Manage validation of market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit). Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions across projects and teams. Consider short and long-term potential, competitive pricing, and customer choices/options. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
– Help drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
Minimum role qualification requires proficiency in:
– Product positioning
– Data analysis and synthesis
– Campaign management
– Consumer behavior
– Industry knowledge
– Client/partner management/advising
– Storytelling
– Go-to-market activities knowledge
– Brand management
– Situational leadership
– Marketing briefs