Senior Manager of Paid Media

Overview

Step into a pivotal role at a leading global entertainment company, where you’ll shape how audiences connect with captivating content. As a Senior Manager of Paid Media, you will be the driving force behind innovative marketing campaigns, turning strategic visions into tangible results. Your expertise will ensure that compelling narratives reach the right viewers at the right time, maximizing impact and brand affinity.

Ready to make your mark in the entertainment world? As a Senior Manager of Paid Media, you will be the architect of cutting-edge strategies, orchestrating campaigns across a diverse media landscape. You’ll collaborate with internal teams and external agencies, ensuring seamless integration and maximum reach. Your insights will drive campaign success, influencing how audiences discover and engage with captivating content.

Responsibilities:

• Spearhead the development and execution of paid media strategies across various platforms, optimizing campaigns for maximum impact and ROI.
• Collaborate with internal teams and external agencies to create integrated marketing campaigns, ensuring cohesive messaging and targeted reach.
• Serve as the primary point of contact for media planning, overseeing all aspects of campaign development and execution from inception to completion.
• Cultivate strong relationships with media agencies, providing insightful feedback and maximizing the effectiveness of media plans.
• Develop compelling presentations and executive summaries to articulate media plans and campaign insights to stakeholders and external partners.
• Analyze campaign performance, providing post-mortem analyses and data-driven recommendations for future campaigns.
• Stay ahead of media trends and emerging technologies, identifying innovative opportunities to reach target audiences and enhance campaign effectiveness.
• Manage premium media ideas, budgets, and orders, working closely with the premiums team to ensure seamless integration and execution.

Must-Have Qualifications:

• 5-8 years of experience in paid media planning, with a strong emphasis on digital and linear media.
• Mastery of media planning concepts, digital media terminology, and the OTT/CTV buying landscape.
• Exceptional verbal and written communication skills, strategic thinking, and the ability to articulate complex ideas effectively.
• Deep understanding of various paid media categories, including TV, CTV, radio, digital audio, OOH, digital display, digital video, programmatic, custom content, and social media.
• In-depth knowledge of media consumption trends and audience behavior, with the ability to tailor media strategies to reach specific audience segments.
• Proficiency in outlining planning parameters, audience targets, flighting strategies, campaign goals, and tactical considerations.
• Familiarity with ad product offerings across major media vendors, including ACR/OEMs, streaming services, digital audio platforms, entertainment publishers, and social platforms.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience.

The target hiring compensation range for this role is $65.44 to $72.72 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.  More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.