Campaign Manager

Overview

This is a hybrid role and you must be able to commit to 3 days onsite in Hoboken, NJ.

Elevate your career by joining a pioneering force in global eCommerce advertising. As a Campaign Manager with our client, a leader in connecting brands with consumers, you will play a pivotal role in shaping the future of retail marketing. Drive impactful campaigns, optimize performance, and witness firsthand how your expertise transforms brand strategies and delivers measurable results.
This innovative company, partnered with Aquent, seeks a skilled Campaign Manager to orchestrate and optimize omnichannel advertising campaigns. Collaborating closely with sales and account management teams, you will translate marketing objectives into data-driven strategies, leveraging a deep understanding of various media channels. Prepare to make a significant impact as you manage campaigns from inception to completion, analyze performance, and provide insightful recommendations to maximize client success.
Responsibilities:

• Develop and execute strategic media plans for both managed and self-service campaigns, serving as a consultative expert for clients.
• Act as a subject matter expert on media planning, audience strategy, and platform activation, providing guidance and support to internal teams.
• Lead client and agency calls, showcasing expertise in media tactics, audience strategy, campaign stewardship, and ad serving platforms.
• Demonstrate proficiency across diverse media channels, including paid search, programmatic display, sponsorships, connected TV (CTV), social media, and experiential marketing.
• Align campaign strategies with client objectives across the purchase funnel, from awareness to conversion.
• Collaborate with sales teams to craft data-driven media proposals that achieve client goals.
• Contribute to strategic initiatives impacting the Campaign Management organization and cross-functional teams.
• Communicate campaign performance, insights, and optimization recommendations to internal and external stakeholders.
• Identify incremental revenue opportunities based on campaign performance and market trends.
• Partner with Media Insights teams on campaign measurement and analysis.
• Ensure adherence to best practices and quality assurance processes throughout the campaign lifecycle.
• Cultivate strong relationships with internal and external teams through exceptional client service.
• Collaborate with cross-functional teams to traffic campaigns across various ad technology environments.

Must-Have Qualifications:

• Bachelor’s degree in Advertising, Journalism, Marketing, or a related field.
• 3+ years of experience in bid management, campaign management/optimization, or digital media operations across various platforms (paid search, programmatic display, social media, etc.).
• Strong understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and ability to analyze data to inform optimizations.
• Client-facing experience with proactive problem-solving and communication skills.
• Ability to learn new ad platforms and media tactics quickly.
• Ability to thrive in a fast-paced, evolving environment.
• Excellent verbal and written communication skills.
• Strong project management skills and ability to manage competing priorities.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).

Nice-to-Have Qualifications:

• 3+ years’ experience managing and/or consulting on digital campaigns across display, video, social, search, and experiential marketing.
• Extensive experience and expertise in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Proven track record of influencing advertiser investment in media/advertising solutions.

The target hiring compensation range for this role is $47.52 to $52.80 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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