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Talent attraction: How to retain top freelancers.

Learn how benefits for freelancers improve recruitment, retention, and diversity while supporting workforce well-being. 

Inclusion & Belonging, Leadership & Management, Retention Strategies, Talent Acquisition & Recruitment

By Jessica Gross, Nicki Howell

Leveraging generative AI for remarkable life sciences marketing.

Using omnichannel strategies and generative AI for digital marketing and overcoming regulatory and data challenges.

By Shetal Vyas, Elisabeth Svensson

Digital twins: A game-changer for solar energy projects.

Digital twins enhance renewable energy by improving decision-making, predicting issues, and boosting efficiency and output.

Climate Action, Engineering & Technology, Experience & Product, Innovation & Emerging Tech, Sustainability

By Chris Bambacus

How to choose the right ESG software.

Choosing the right ESG software to boost compliance, accuracy, and stakeholder engagement while meeting disclosure requirements.

Climate Action, Experience & Product, Sustainability

By Jody Mousseau, Julie Yamamoto

Three tips for energy leaders to manage the talent transition.

How energy leaders can manage knowledge while balancing upskilling, onboarding, retirements, and successful talent strategies.

By Yvonne Pesquera, Lori Kessler

Soaring beauty sales are now in airport pop-ups.

How airport pop-ups can transform beauty brands and maximize impact in travel retail.

Consulting & Operations, Content & Creative, Experience & Product

By Michele Marin

Pharma aims to engage HCPs with omnichannel marketing paths. 

Pharma companies adopt omnichannel strategies, using data and tech to engage HCPs, overcoming regulatory hurdles.

Content & Creative, Marketing & Analytics

By Elisabeth Svensson

Drive ROI growth in a volatile market with external partners.  

Partnering with external teams offers businesses flexibility, expert access, and cost-effective scaling without permanent hires.

Consulting & Operations, Innovation & Emerging Tech

By Sandra E. Lopez

How to improve banking customer satisfaction with UX design.

How consistent branding, personalization, and UX design boost banking customer satisfaction using AI and empathy-driven insights.

Content & Creative, Experience & Product, Marketing & Analytics

By Kathleen Ellison

How creative leaders can transform AI hype into high value.

A disconnect remains between what the business thinks AI can do, and what creative teams know is possible right now.

Insights from InsideOut, Leadership & Management, Content & Creative, Innovation & Emerging Tech

By Susie Hall

From job site to driveway, a unique pathway to EV adoption.

How fleet electrification is outpacing personal EV adoption and transforming fleet drivers into personal EV buyers.

Engineering & Technology, Experience & Product, Innovation & Emerging Tech

By Liz Boone, Kelly Collins

So you want to bring generative AI on board. Now what?

For successful GenAI implementation, strategic planning should consider talent needs, vendor evaluation, and buy vs. build options.

Engineering & Technology, Innovation & Emerging Tech, Marketing & Analytics

By Jeffrey Burt

The power of plain language in health care marketing.

Plain language in marketing enhances communication, health literacy, and business, fostering trust and better patient engagement.

Content & Creative, Experience & Product, Marketing & Analytics

By Elisabeth Svensson, Ben P. Rosenfield

The remarkable benefits of older employees in the workforce. 

Age-diverse teams boost success, offer experience, lower turnover, enhance innovation, and bridge generational gaps in workplaces.

Inclusion & Belonging

By Victoria Rodriguez

Universities need to reconnect with COVID alumni now. 

Strategies for universities to engage recent graduates for future fundraising post COVID-19.

By Jeff Penner, Tom Shannon

Ultimate guide to materiality assessments for businesses.

Best practices for conducting successful materiality assessments to increase sustainability, comply with regulations, and build trust.

Climate Action, Experience & Product, Sustainability

By Multiple Contributors

AI wearables: the unusual and thrilling future of marketing.

Your marketing department can’t afford to ignore wearable AI's hyper-personalized customer engagement opportunities. 

Engineering & Technology, Innovation & Emerging Tech, Marketing & Analytics

By Aquent

Empower generational beauty to craft valuable brand loyalty.

Brands can engage across generations in beauty by blending tradition with innovation, focusing on family campaigns, and transparency.

By Michele Marin