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Pharma brands need to focus on a human-centered approach.

Pharmaceutical companies are adopting integrated omnichannel strategies, using digital platforms and personalized data for marketing. 

Content & Creative, Experience & Product, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

The benefits and value of AI in life science marketing.

Generative AI is revolutionizing life science marketing through personalization, efficiency, ethical compliance, and more.

Consulting & Operations, Content & Creative, Engineering & Technology, Innovation & Emerging Tech, Pharmaceuticals & Life Sciences

By Elisabeth Svensson, Shetal Vyas

AI recruiting strategies to make your job better. 

Generative AI is transforming staffing and recruiting, allowing recruiters to focus on strategic tasks and reshaping talent acquisition.

Leadership & Management, Retention Strategies, Engineering & Technology, Innovation & Emerging Tech, Talent Acquisition & Recruitment, Technology

By Saraya Kohloff

Master omnichannel banking with a customer-driven focus.

How seamless omnichannel banking boosts trust, loyalty, and user experience through unified interactions and strategic touchpoints.

Consulting & Operations, Experience & Product, Marketing & Analytics, Financial Services

By Aquent

EV owners have had enough and need reliable charging stations.

Marketers can create unique experiences by developing reliable charging solutions to ease "charging anxiety" for EV owners.

Consulting & Operations, Engineering & Technology, Experience & Product, Innovation & Emerging Tech, Automotive & Mobility

By Kelly Collins, Liz Boone

How “fun” is fueling brand growth in the beauty industry.

How playful branding, cultural engagement, and bold marketing strategies can drive sales and success for your brand.

Consulting & Operations, Content & Creative, Experience & Product, Marketing & Analytics, Fashion & Beauty

By Laura Ceccato-Chopp

Insightful ways to bridge the AI gap and empower employees.

Bridge the AI gap between executives and employees, boost productivity, and tackle challenges with strategic AI integration and training.

Leadership & Management, Consulting & Operations, Engineering & Technology, Innovation & Emerging Tech, Technology

By Brian Shellhorn, Jeffrey Burt

Generative AI: impacts and innovations in big oil.

How the oil and gas sector uses generative AI to enhance innovation, efficiency, and market strategies.

Consulting & Operations, Engineering & Technology, Innovation & Emerging Tech, Energy, Industrials

By Lori Kessler

Unique ways to foster creativity in pharma marketing.

Inject new ideas into your Pharma Team by focusing on talent acquisition, investing in DEI, and prioritizing patient-centricity.

Content & Creative, Innovation & Emerging Tech, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

Candidates seek mission and purpose in the energy industry. 

Energy companies can attract top talent by positioning themselves as innovative employers, upskilling, and retention strategies.

Consulting & Operations, Engineering & Technology, Talent Acquisition & Recruitment, Energy, Industrials

By Lori Kessler, Yvonne Pesquera

How to evaluate a creative recruitment agency.

Ask these five key questions when considering a partnership with a creative recruitment agency.

By Aquent

Empower generational beauty to craft valuable brand loyalty.

Brands can engage across generations in beauty by blending tradition with innovation, focusing on family campaigns, and transparency.

By Laura Ceccato-Chopp, Michele Marin

AI wearables: the unusual and thrilling future of marketing.

Your marketing department can’t afford to ignore wearable AI's hyper-personalized customer engagement opportunities. 

Engineering & Technology, Innovation & Emerging Tech, Marketing & Analytics, Technology

By Brian Shellhorn

Universities need to reconnect with COVID alumni now. 

Strategies for universities to engage recent graduates for future fundraising post COVID-19.

By Jeff Penner, Tom Shannon

The remarkable benefits of older employees in the workforce. 

Age-diverse teams boost success, offer experience, lower turnover, enhance innovation, and bridge generational gaps in workplaces.

Diversity, Equity & Inclusion

By Victoria Rodriguez

So you want to bring generative AI on board. Now what?

For successful GenAI implementation, strategic planning should consider talent needs, vendor evaluation, and buy vs. build options.

Engineering & Technology, Innovation & Emerging Tech, Marketing & Analytics, Technology

By Brian Shellhorn, Jeffrey Burt

From job site to driveway, a unique pathway to EV adoption.

How fleet electrification is outpacing personal EV adoption and transforming fleet drivers into personal EV buyers.

Engineering & Technology, Experience & Product, Innovation & Emerging Tech, Automotive & Mobility

By Liz Boone, Kelly Collins

How to improve banking customer satisfaction with UX design.

How consistent branding, personalization, and UX design boost banking customer satisfaction using AI and empathy-driven insights.

Content & Creative, Experience & Product, Marketing & Analytics, Financial Services

By Kathleen Ellison