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Soaring beauty sales are now in airport pop-ups.

How airport pop-ups can transform beauty brands and maximize impact in travel retail.

Consulting & Operations, Content & Creative, Experience & Product, Fashion & Beauty, Retail, Travel & Hospitality

By Laura Ceccato-Chopp, Michele Marin

Pharma aims to engage HCPs with omnichannel marketing paths. 

Pharma companies adopt omnichannel strategies, using data and tech to engage HCPs, overcoming regulatory hurdles.

Content & Creative, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

Drive ROI growth in a volatile market with external partners.  

Partnering with external teams offers businesses flexibility, expert access, and cost-effective scaling without permanent hires.

Consulting & Operations, Innovation & Emerging Tech, Technology

By Brian Shellhorn, Sandra E. Lopez

How to improve banking customer satisfaction with UX design.

How consistent branding, personalization, and UX design boost banking customer satisfaction using AI and empathy-driven insights.

Content & Creative, Experience & Product, Marketing & Analytics, Financial Services

By Kathleen Ellison

How creative leaders can transform AI hype into high value.

A disconnect remains between what the business thinks AI can do, and what creative teams know is possible right now.

Insights from InsideOut, Leadership & Management, Content & Creative, Innovation & Emerging Tech, Technology

By Susie Hall

From job site to driveway, a unique pathway to EV adoption.

How fleet electrification is outpacing personal EV adoption and transforming fleet drivers into personal EV buyers.

Engineering & Technology, Experience & Product, Innovation & Emerging Tech, Automotive & Mobility

By Liz Boone, Kelly Collins

So you want to bring generative AI on board. Now what?

For successful GenAI implementation, strategic planning should consider talent needs, vendor evaluation, and buy vs. build options.

Engineering & Technology, Innovation & Emerging Tech, Marketing & Analytics, Technology

By Brian Shellhorn, Jeffrey Burt

The power of plain language in health care marketing.

Plain language in marketing enhances communication, health literacy, and business, fostering trust and better patient engagement.

Content & Creative, Experience & Product, Marketing & Analytics, Healthcare

By Elisabeth Svensson, Ben P. Rosenfield

The remarkable benefits of older employees in the workforce. 

Age-diverse teams boost success, offer experience, lower turnover, enhance innovation, and bridge generational gaps in workplaces.

Diversity, Equity & Inclusion

By Victoria Rodriguez

Universities need to reconnect with COVID alumni now. 

Strategies for universities to engage recent graduates for future fundraising post COVID-19.

By Jeff Penner, Tom Shannon

Ultimate guide to materiality assessments for businesses.

Best practices for conducting successful materiality assessments to increase sustainability, comply with regulations, and build trust.

Climate Action, Experience & Product, Sustainability

By Multiple Contributors

AI wearables: the unusual and thrilling future of marketing.

Your marketing department can’t afford to ignore wearable AI's hyper-personalized customer engagement opportunities. 

Engineering & Technology, Innovation & Emerging Tech, Marketing & Analytics, Technology

By Brian Shellhorn

Empower generational beauty to craft valuable brand loyalty.

Brands can engage across generations in beauty by blending tradition with innovation, focusing on family campaigns, and transparency.

By Laura Ceccato-Chopp, Michele Marin

How to evaluate a creative recruitment agency.

Ask these five key questions when considering a partnership with a creative recruitment agency.

By Aquent

Candidates seek mission and purpose in the energy industry. 

Energy companies can attract top talent by positioning themselves as innovative employers, upskilling, and retention strategies.

Consulting & Operations, Engineering & Technology, Talent Acquisition & Recruitment, Energy, Industrials

By Lori Kessler, Yvonne Pesquera

Unique ways to foster creativity in pharma marketing.

Inject new ideas into your Pharma Team by focusing on talent acquisition, investing in DEI, and prioritizing patient-centricity.

Content & Creative, Innovation & Emerging Tech, Marketing & Analytics, Pharmaceuticals & Life Sciences

By Elisabeth Svensson

Generative AI: impacts and innovations in big oil.

How the oil and gas sector uses generative AI to enhance innovation, efficiency, and market strategies.

Consulting & Operations, Engineering & Technology, Innovation & Emerging Tech, Energy, Industrials

By Lori Kessler

Insightful ways to bridge the AI gap and empower employees.

Bridge the AI gap between executives and employees, boost productivity, and tackle challenges with strategic AI integration and training.

Leadership & Management, Consulting & Operations, Engineering & Technology, Innovation & Emerging Tech, Technology

By Brian Shellhorn, Jeffrey Burt