Is a curated job search or mass applying better?

Most people find themselves job hunting at some point in their lives. There are generally two job search strategies: mass applying or curating a job search. While these options may seem similar, how you approach your job search strategy can make a difference in your career trajectory. Additionally, introducing a network of recruiters into your process can be the secret ingredient for faster, more targeted, and ultimately more fulfilling job outcomes.

Here’s a breakdown of the two employment search strategies with tips on curating your job search effectively. Plus, learn why nurturing a professional network, particularly networking with recruiters, can elevate your opportunities.

What's the difference between mass applying and a curated job search strategy?

Mass applying

Mass applying is exactly what it sounds like: firing off dozens (or hundreds) of applications to roles across industries and companies without much personalization. Some call it the firehose method or the spray-and-pray approach. Applicants spend little time researching positions or customizing their resumes and instead apply to as many positions as possible.

Pros:

• Saves time by skipping the customization process.
• Quickly casts a wide net.
• Feels productive because you apply to many jobs in a short time.

Cons:

• Results in generic applications that don't stand out.
• Increases the chances that jobs don't align with your career goals.
• Risks burnout with minimal callback rates.

The biggest downside to mass applying is that most of the time, your skills aren’t perfectly aligned with what the hiring manager is looking for. This can be stressful for job seekers because it leads to more rejections.  

Curating your job search

Curating your job search is all about taking a thoughtful, intentional approach. It focuses on quality over quantity. Applicants research roles, companies, and industries that align with their skills and values. Then, they customize their résumés and job application materials, giving them a better chance of landing meaningful opportunities.

Pros:

• Higher likelihood of aligning with roles that match your skills and goals.
• The chance to position yourself as a serious candidate meeting hiring managers' needs.
• More opportunities for personal growth and professional fulfillment.

Cons:

• Requires more time and energy per application.
• Progress may feel slower when applying to fewer roles.

How to curate your job search effectively

While sending many applications at once may feel more productive, curating your search can be more effective. Fear not; this job search strategy isn’t as daunting as it may seem. Follow these steps to make the job hunt more efficient and rewarding:

1. Define your goals: Think about what type of work fulfills you personally and professionally. Reflect on your values, interests, and skills to narrow down roles and industries that align with your vision. Aligning core values with career choices creates more satisfying opportunities.
2. Research companies: Learn about each company's culture, mission, and growth opportunities. Tools like LinkedIn, Glassdoor, and company websites can help you evaluate their fit. 
3. Read the job description: Don't forget to read each job description closely. Look at the location and skills required. If you are located in San Diego and the job is in Seattle, it's not worth your effort to apply, as many companies are getting more strict about in-office requirements.
4. Tailor applications: Customize your resume and cover letter for each role. Use keywords directly from the job description, highlighting your relevant experience to show why you're the perfect match for the position. In particular, include a summary section, as well as skills and tools sections on your resume. This will help the hiring manager identify if you have the skills they need for the position.
5. Diversify search methods: Don't limit yourself to job boards. Leverage your professional network, attend industry events, and connect with recruiters to find hidden opportunities.
6. Stay organized: Track where and when you've applied to roles. This allows you to follow up and avoid applying to the same job multiple times. 
7. Be open to learning: Recruiters often emphasize that you don't have to meet 100% of a job's requirements. Aiming to meet 70% while showing a willingness to grow can make you a strong candidate.

Why building a network of recruiters is a game-changer

A professional network can give you an edge in finding opportunities you might not identify on your own. Engaging with recruiters amplifies this advantage, as they advocate for you and provide tailored job matches. In addition, they can leverage insights about your potential that might not be apparent on paper.

The benefits of networking with recruiters

• Uncover hidden opportunities: Recruiters often know about roles not posted publicly and can connect you with companies that are actively hiring.
• Personal advocacy: Once recruiters understand your strengths and goals, they can pitch your abilities directly to hiring managers, even if you lack one or two qualifications.
• Career guidance: Recruiters can help identify roles you might not have considered, connecting the dots between your experience and new opportunities. They can also help you pivot into new industries.
• Accelerated process: When recruiters introduce you to a role, you skip much of the preliminary filtering, saving time in getting noticed.
• Strong professional relationships: Maintaining an ongoing relationship with recruiters lets you access opportunities when you're ready, even if you're not actively searching.

When networking with recruiters, we must stress the importance of creating and nurturing these types of professional connections. Like in personal relationships, professional networking becomes invaluable at times when you need support.

Aligning your core values and career goals

Job satisfaction isn’t just about finding a role. Job satisfaction is finding the right role for your skills and personality. Aligning your career with your values ensures long-lasting fulfillment in how you spend your working hours. 

• If collaboration drives you, prioritize companies that emphasize teamwork.
• If creativity inspires you, target roles that offer opportunities to innovate.
• If personal growth is vital, look for employers who provide clear paths for development.

When you identify your core values, they serve as your compass for evaluating job opportunities. The result? A career that aligns with your passions and purpose.

Be strategic in your job search

The difference between mass applying and curating your job search is clear. One is transactional, while the other is personal. By taking the curated approach and forging connections with recruiters, you equip yourself with tools to land roles that align with your skills, values, and career aspirations.

Applying for jobs is hard work. Remember to stay patient and intentional. Good opportunities take time. Keep sight of your goals and intentions, and don’t underestimate the power of a strong network. It’s the key to unlocking doors that might otherwise stay closed.

For more insights, check out these resources:

• Why a strong professional network is worth its weight in gold.
• It pays to build a network of recruiters who see your value.
• Match your core skills to your dream job.
• Finding fulfillment at work: Aligning your career and core values.
• Design your future with this guide to finding jobs for creatives.

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