Marketing Manager

Overview

**Partner with Aquent to elevate a leading retail media network!**

Are you a visionary content strategist with a knack for B2B marketing in the dynamic world of retail media? Imagine shaping the voice of a rapidly expanding platform within one of the nation’s largest companies. Aquent is seeking an exceptional talent to drive the content strategy for a cutting-edge retail media network, crafting a unique brand narrative that fosters advertiser partnerships and engagement. This is your chance to make a significant impact, influencing how a major player in the industry connects with its partners and stands out in a competitive landscape. If you’re an intrapreneurial leader who thrives on innovation and collaboration, ready to leave your mark on a high-growth business, we want to hear from you!

**About the Role**

In this pivotal role, you will be the architect of our content strategy, acting as the primary voice of our retail media business in the market. You’ll assess the competitive landscape, anticipate advertiser needs, and translate these insights into a powerful, differentiated brand position. Your strategic vision will guide content deployment across all paid and owned channels, from our website to sales collateral and media campaigns. You’ll orchestrate cross-functional teams, leading the creation of a comprehensive content calendar that delivers focused messaging and drives engagement with our innovative products and client solutions. This is an incredible opportunity to leverage your expertise in digital media and B2B marketing to support critical business objectives and ensure our offerings resonate powerfully with advertisers.

**What You’ll Do:**

* Lead the development and execution of a clear, differentiated content strategy for a fast-growing retail media platform.
* Assess the competitive landscape and advertiser needs to solidify a unique and consistent industry position.
* Drive brand narrative and content through paid, owned, and earned channels, collaborating with internal teams, external agencies, and business leadership.
* Strategically deploy content across various platforms, including the company website, professional networking platforms, sales support collateral, and media campaigns.
* Orchestrate cross-team involvement to develop and manage a comprehensive content calendar focused on driving engagement with products and client solutions.
* Collaborate with diverse teams across the organization to integrate marketing efforts and achieve overall business objectives.
* Leverage expertise in digital media and B2B marketing to enhance brand visibility and competitive differentiation.

**Must-Have Qualifications:**

* 3-5 years of experience in content marketing or communications, with a strong preference for B2B, adtech, or retail media environments.
* 3+ years of digital product marketing ownership, demonstrated by significant product and partnership growth.
* 3+ years of proven cross-functional collaboration experience.
* Bachelor’s degree in business, marketing, or a related field, or equivalent experience (High School Diploma and 4 years of relevant experience).

**Nice-to-Have Qualifications:**

* 2+ years of experience in product marketing within a digital media vendor or retail media network.
* Proven ability to work collaboratively with internal and external business partners to achieve positive results.
* Self-motivated, high-capacity individual who thrives in a demanding, performance-driven environment.
* Exceptional communication skills, both written and oral, with the ability to articulate effectively across diverse audiences and coordinate business announcements.
* Creative problem-solver capable of incorporating new learnings into existing plans and acting decisively and independently.
* Strong writing, editing, and storytelling skills, with the ability to distill complex concepts into engaging content.
* Experience leading website content strategy or contributing to web redesign projects.
* Proven experience managing content calendars across various digital channels.
* Familiarity with various business analytics and marketing automation platforms.

**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.