Email Marketing Specialist

Overview

Are you ready to make a significant impact on customer engagement and drive marketing success for a globally recognized technology leader? Aquent is partnering with a pioneering company at the forefront of innovation, dedicated to shaping the future of digital experiences. We are seeking a dynamic and results-oriented Marketing professional to join a vibrant team, where your expertise in outbound marketing will directly influence critical campaigns, enhance customer reach, and optimize performance across diverse channels. This is an exceptional opportunity to own end-to-end campaign strategies, contribute to scalable processes, and play a pivotal role in achieving ambitious business objectives within a fast-paced, high-tech environment.

**What you’ll do:**

As a key member of the marketing team, you will be instrumental in crafting and executing high-impact outbound campaigns. Your contributions will directly shape how customers interact with our offerings, ensuring every communication is strategic, effective, and aligned with business goals.

* Lead the full lifecycle of outbound campaigns, from initial targeting and segmentation to messaging, creative development, measurement, and comprehensive reporting.
* Continuously refine and optimize campaign processes, including timelines, workback schedules, audience targeting, asset design, copy, launch plans, and performance analysis.
* Drive performance marketing objectives across various outbound channels, including email, SMS, and notifications.
* Design, implement, and monitor A/B and multivariate tests to enhance traffic, lead generation, conversions, and other key performance marketing metrics.
* Improve long-term marketing channel efficiency by consistently creating, implementing, tracking, analyzing, and optimizing campaigns.
* Serve as a subject matter expert in outbound marketing, effectively communicating plans and progress to the broader marketing team and stakeholders.
* Collaborate with diverse internal teams, including product, public relations, legal, sales, creative, and analytics, to achieve successful business outcomes.
* Develop and implement best practice guides and templates to ensure campaign repeatability and scalability.
* Manage creative requests and approvals necessary for campaign execution.
* Build out audience segments for targeted campaigns and manage necessary inputs for successful launches.
* Ensure all campaigns meet high standards for successful delivery, outbound best practices, and quality.
* Conduct thorough post-campaign analysis and report on performance to stakeholders, providing insights and recommendations.
* Coordinate extensively with internal marketing teams (legal, product, engineering, business analytics) on a day-to-day basis.

**Must-Have Qualifications:**

* Bachelor’s degree in Marketing, Communications, or a related field.
* 3 – 5+ years of experience in a high-tech B2B marketing role.
* 3 – 5+ years of experience leading campaigns focused on traffic generation and lead acquisition.
* 3 – 5+ years of experience leading marketing data analytics and A/B testing strategy.
* Demonstrated strong ownership and a proactive willingness to take initiative and get work done.
* Excellent written and verbal communication skills.
* High attention to detail and the ability to effectively manage multiple, competing priorities simultaneously.
* Extensive outbound marketing experience with a strong focus on email campaigns.
* A self-starter with a bias for action, capable of driving results in a fast-paced, dynamic environment.
* Strong understanding of outbound marketing and merchandising principles.
* Proficiency in data analysis with the ability to articulate findings and provide actionable recommendations.

**Nice-to-Have Qualifications:**
* Previous experience working within large-scale, dynamic organizations.
* Proficiency in leveraging and analyzing data from enterprise-level marketing tools and platforms.

**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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