Marketing Manager - Hybrid
Overview
Placement Type:
Temporary
Salary:
$83.91-105.53 Hourly
Start Date:
10.13.2025
Are you ready to shape the future of innovative digital products and features, influencing how millions engage with groundbreaking technology? As a key contributor, you’ll dive deep into market dynamics, user behavior, and product strategy, translating insights into captivating campaigns that drive adoption and excitement. This is your chance to be the strategic force behind impactful launches, collaborating with diverse teams to bring visionary ideas to life and leave your mark on the digital landscape. Aquent is partnering with a leading company at the forefront of technological innovation to find exceptional talent like you.
**About the Opportunity**
This role offers a unique opportunity to lead the product marketing strategy for cutting-edge products and features within a globally recognized organization. You will be the “go-to” expert, providing critical market context, actionable insights, and trend predictions that directly inform strategy and solve complex creative challenges. Your expertise will guide product development, define brand positioning, and execute innovative campaigns that resonate with users and drive significant business impact. You will manage projects end-to-end, from strategic planning to performance analysis, ensuring alignment with overall objectives.
**What You’ll Do**
* Act as a subject matter expert, providing crucial input into product and feature development, conducting market analysis, and predicting industry trends.
* Lead the development of comprehensive marketing plans, reviewing portfolios, prioritizing goals, and defining positioning strategies to engage target audiences effectively.
* Drive the creation and rollout of strategic frameworks for product marketing content across various channels.
* Define, identify, collect, and track key product and business metrics, both quantitative and qualitative, for new and existing ventures.
* Validate market size and opportunity, leveraging your expertise to identify new avenues and collaborate with teams to build supporting rationales and visions.
* Develop profound user insights to inform cross-functional teams and product partners, advocating for user experience improvements and promoting engagement.
* Drive product brand positioning, value propositions, and messaging strategies, adapting communication nuances for different narratives and brand frameworks.
* Independently create and iterate marketing content, ensuring alignment with product strategy and collaborating with production teams for final publication.
* Determine research needs, scope, manage, and guide user research initiatives with internal and external partners.
* Drive and manage medium to large-scale campaigns, assets, communications, and programs, evaluating performance for optimization and determining integrated channels to meet targets.
**What You’ll Bring**
**Must-Have Qualifications:**
* **Go-to-Market Campaign Execution:** Proven expertise in developing and executing effective go-to-market plans, managing medium-to-large-scale creative campaigns from strategy through optimization.
* **Product & Market Expertise:** Demonstrated ability to serve as the “go-to” expert for products and features, conducting competitive analysis, leveraging consumer insights, and translating them into compelling creative executions, often in partnership with external agencies.
* **Cross-Functional Leadership:** Strong skills in collaborating with diverse cross-functional partners, driving alignment, facilitating decision-making, and fostering a culture of teamwork and collective success.
* Bachelor’s Degree.
* 9+ years of relevant experience.
* Proficiency in product positioning, data analysis and synthesis, consumer behavior, situational leadership, campaign management, marketing briefs, client/partner management/advising, brand management, industry knowledge, storytelling, and go-to-market activities knowledge.
**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market context and key insights on products and features. You drive decisions and help form guiding principles for launch and growth of our product features and services in the market. You educate marketers, support our content strategy, run medium to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You dig in and understand the detailed insights and big picture implications to help solve problems by reaching an optimal solution. You proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
You’re a brand marketing expert who owns the go-to-market strategy and executions for products and features. You define creative briefs and execute innovative, scalable creative campaigns across various channels to drive education, engagement, and product adoption, ensuring alignment with overall product strategy. This role requires you to act as a “go-to” expert, providing key market context, actionable insights, and industry trend predictions to inform strategy and solve complex creative problems independently and with agency support. You will manage end-to-end projects and campaign performance analysis to meet business objectives and key results (OKRs).
Responsibilities include:
– Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
– Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
– Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
– Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
– Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
– Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
– Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
– Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
– Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.
Top 3 Skills:
1. Go-to-Market Campaign Execution: Expertise in developing effective go-to-market plans, and managing medium-to-large-scale creative campaigns from strategy through optimization.
2. Product & Market Expertise: Proven ability to act as the “go-to” expert for products/features, provide key competitive analysis, dive deep into consumer insights, and translate that into compelling and stand out creative executions in partnership with external agency partners.
3. Cross-Functional Leadership: Strong skills in collaborating with cross-functional partners, driving alignment and decision-making, and actively fostering a culture of teamwork and collective success.
Education: Bachelor’s Degree
Years of Experience: 9+
Minimum role qualification requires proficiency in:
– Product positioning
– Data analysis and synthesis
– Consumer behavior
– Situational leadership
– Campaign management
– Marketing briefs
– Client/partner management/advising
– Brand management
– Industry knowledge
– Storytelling
– Go-to-market activities knowledge