Product Marketing Manager
Overview
Placement Type:
Temporary
Salary:
$89.31-105.53 Hourly
Start Date:
11.10.2025
Aquent is partnering with a leading innovator in the technology and subscription services industry, a company dedicated to connecting people through cutting-edge solutions. We are seeking a dynamic and strategic marketing professional to join their team and make a significant impact on how their valuable services reach and resonate with users. In this pivotal role, you will be instrumental in shaping the narrative for new features and promotional offers, driving user acquisition and engagement through insightful strategy and rigorous experimentation. Your work will directly influence the success of their offerings, translating complex capabilities into clear, human-centric benefits that delight customers.
**About the Role**
This role is for a strategic marketing leader who thrives on understanding consumer behavior and translating that into compelling value propositions. You will be at the forefront of defining how services are positioned and communicated, acting as the voice of the consumer to inform and guide product development and marketing initiatives. With a strong focus on experimentation, you will lead efforts to test and optimize messaging, ensuring every communication is impactful and drives measurable results. This is an opportunity to lead cross-functional efforts, develop high-performing assets, and contribute to the growth of widely used services.
**Key Responsibilities**
* Define and develop core value propositions, positioning, and messaging hierarchies for new and existing service features.
* Act as the consumer advocate, synthesizing market trends, competitive analysis, and raw consumer insights to craft resonant messaging strategies.
* Lead a robust experimentation roadmap, designing and managing messaging tests for promotional offers and features to identify optimal creative, copy, and value statements.
* Serve as the marketing lead in cross-functional teams (Product, Engineering, PR, Creative, Operations, Retail Channels) to ensure successful go-to-market launches.
* Partner with creative and channel teams to translate marketing strategy into high-performing assets, including landing pages, videos, emails, and digital ads for various placements.
* Own and analyze key performance metrics for campaigns, delivering regular reports to stakeholders and iterating on strategy to achieve targets.
* Act as a subject matter expert, providing input on product and feature development, market analysis, and industry trends.
* Drive the development and rollout of strategies for marketing content across various channels.
* Define, identify, collect, and track appropriate business metrics for new or existing ventures.
* Develop user insights to help cross-functional teams incorporate the user voice into product development and marketing strategies.
* Drive and manage medium to large-scale campaigns, assets, and communications to meet user needs and team objectives.
**Qualifications**
**Must-Have:**
* Bachelor’s degree or equivalent practical experience.
* Minimum of 10 years of experience in product marketing or a closely related role.
* Experience managing end-to-end marketing campaigns and creative development, from brief to execution and reporting.
* Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence at all levels.
* Experience designing and managing A/B testing or marketing experimentation programs.
* Proven ability to analyze and synthesize qualitative and quantitative data (consumer insights, market trends, competitive analysis) to build a strategic narrative.
* Proficiency in product positioning, data analysis and synthesis, consumer behavior, and campaign management.
* Strong understanding of marketing briefs, client/partner management, brand management, industry knowledge, storytelling, and go-to-market activities.
**Nice-to-Have:**
* 15+ years of marketing experience, ideally in the tech or subscription service industry.
**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
Role Summary
Google Fi Wireless is seeking an experienced, strategic Product Marketing Manager for a temporary position to cover a leave. This role is responsible for helping to define how we communicate the unique value of Google Fi Wireless to users. You will use core consumer insights to develop sharp, differentiated value propositions, positioning, and messaging for our feature launches.
A primary focus of this role will be on our feature-level messaging and promotional offers. You will lead a heavy experimentation practice to test, learn, and identify the most compelling and effective messaging to drive customer acquisition and engagement. The ideal candidate is a strategic thinker who is metrics-driven, adept at cross-functional collaboration, and passionate about translating complex product features into clear, simple, human-centric benefits.
Core Responsibilities
Product & Feature PMM: Define the core value proposition, positioning, and messaging hierarchies for new and existing Google Fi Wireless features.
Insights-Driven Strategy: Act as the voice of the consumer, synthesizing market trends, competitive analysis, and raw consumer insights to build messaging strategies that resonate with target audiences.
Experimentation & Optimization: Lead a robust experimentation roadmap. Design, brief, and manage messaging experiments for promotional offers and features to identify the most effective creative, copy, and value statements.
Go-to-Market Leadership: Serve as the PMM lead in cross-functional pods (Product, Engineering, PR, Creative, Operations, Google Store) to ensure successful go-to-market launches.
Asset Development & Execution: Partner with creative and channel teams to translate PMM strategy into high-performing marketing assets, including landing pages, videos, emails, and digital ads for Fi and Google Store placements.
Performance & Reporting: Own and analyze key performance metrics for your campaigns, delivering regular reports to stakeholders and iterating on strategy to achieve campaign targets.
Top Skills:
Experience managing end-to-end marketing campaigns and creative development, from brief to execution and reporting.
Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence at all levels.
Experience designing and managing A/B testing or marketing experimentation programs.
Proven ability to analyze and synthesize qualitative and quantitative data (consumer insights, market trends, competitive analysis) to build a strategic narrative.
Education:
Bachelor’s degree or equivalent practical experience.
Years of experience:
Minimum: 10 years of experience in product marketing or a closely related role.
Preferred: 15+ years of marketing experience, ideally in the tech or subscription service industry.
As a Product Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market context and key insights on products and features. You drive decisions and help form guiding principles for launch and growth of our product features and services in the market. You educate marketers, support our content strategy, run medium
– to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You dig in and understand the detailed insights and big picture implications to help solve problems by reaching an optimal solution. You proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends. Responsibilities include:
– Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
– Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.
– Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
– Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
– Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
– Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
– Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
– Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
– Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.
Minimum role qualification requires proficiency in:
– Product positioning
– Data analysis and synthesis
– Consumer behavior
– Situational leadership
– Campaign management
– Marketing briefs
– Client/partner management/advising
– Brand management
– Industry knowledge
– Storytelling
– Go-to-market activities knowledge