Senior Marketing Manager

Overview

As a Marketing Manager, you help drive the product marketing strategy, guiding both internal and external stakeholders on marketing opportunities, and providing market context and recommendations using key insights on products and features. You are the U.S. audience development lead supporting large ads marketing tentpole events. You educate marketers, support our content strategy, and communicate effectively through multiple scalable marketing initiatives. You define and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You independently determine the best approach to solve complex problems that may be ambiguous or lacking clear precedent. You are considered as an expert on product(s) or feature(s), stay up to date on the latest industry trends, and predict trends or events in the industry. You hold yourself and the team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.

Responsibilities include:

• Act as a “go-to” expert on product(s) or feature(s) to cross-functional partners to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
• Drive efforts to identify research needs, scope, manage, and guide user research by leveraging internal and external research partners.
• Drive the creation of marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for multiple teams.
• Define user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide recommendations to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Drive the meetings to develop marketing plans for regional or functional marketing teams, provide recommendations on the overall portfolio and characteristics, prioritize marketing goals, and determine positioning plans to identify and engage the target audience.
• Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one’s own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
• Drive and manage multiple medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, recommend channels for reaching and engaging users, and drive integrated channels to meet targets.
• Drive the framework development and rollout of strategies for product marketing content across channels. drive and harmonize processes to define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures.
• Manage validation of market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit). Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions across projects and teams. Consider short and long-term potential, competitive pricing, and customer choices/options. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
• Help drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).

Minimum role qualification requires proficiency in:

• Product positioning
• Data analysis and synthesis
• Campaign management
• Consumer behavior
• Industry knowledge
• Client/partner management/advising
• Storytelling
• Go-to-market activities knowledge
• Brand management
• Situational leadership
• Marketing briefs
• Executive communications

Top Skills:
Influence and present data an insights across multiple levels and support multiple functions (sales, marketing, analytics).

Education:

• BA/BS or MBA equivalent. Degree preferred, but not required
• Years of Experience: 6+

#STM

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.