Product Marketing Manager - Hybrid

Overview

This is an exciting opportunity to join a leading global technology company, partnered with Aquent, that is at the forefront of innovation, shaping the future of how people connect and interact with technology. This organization is renowned for its commitment to developing groundbreaking products and services that impact millions worldwide. As a vital member of their team, you will drive the strategic direction of product marketing, influencing key decisions and ensuring that cutting-edge features and services reach their target audiences effectively. Your expertise will directly contribute to the successful launch and growth of innovative offerings, making a tangible difference in the market and for users globally.

**About the Role: Product Marketing Manager**

We are seeking a dynamic and visionary individual to lead product marketing initiatives. In this role, you will be the driving force behind informing both internal and external stakeholders about market opportunities, providing crucial context and insights on products and features. You will develop and execute innovative marketing campaigns and initiatives across various channels to drive education, engagement, and product adoption. Your ability to delve into detailed insights and understand big-picture implications will be key to solving complex problems and reaching optimal solutions. You will continuously expand your industry and product landscape knowledge, staying ahead of the latest trends to proactively identify new opportunities.

**Key Responsibilities:**

* Act as a subject matter expert on product(s) or feature(s), collaborating with cross-functional partners to provide input in the product and feature development process, drive market analysis, and predict industry trends.
* Lead the development of comprehensive marketing plans for regional or functional marketing teams, reviewing portfolios, prioritizing goals, and defining positioning strategies to engage target audiences.
* Drive the framework development and rollout of strategies for product marketing content across all channels. Define, identify, collect, and track appropriate quantitative and qualitative product or business metrics.
* Validate market size and opportunity (e.g., active users, revenue, market size, sales, growth, profit). Use expertise to identify market opportunities, build supporting rationales, hypotheses, and visions, and collaborate with relevant teams.
* Understand the product and target audience, develop product positioning, and execute go-to-market plans and messaging for new products and features.
* Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback on user experience improvements, manage in-product user experience, and promote user engagement.
* Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapting communications to specific product nuances and goals.
* Independently create marketing content, ensuring alignment with product strategy, and drive content iteration and design with cross-functional teams based on content standards, styles, and formats.
* Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
* Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and achieve team objectives and key results. Drive evaluation and analysis of campaign performance for optimization and determine optimal channels for user engagement.

**Must-Have Qualifications:**

* Proficiency in product positioning
* Strong data analysis and synthesis skills
* Deep understanding of consumer behavior
* Demonstrated situational leadership abilities
* Expertise in campaign management
* Experience with marketing briefs
* Proven client/partner management and advising skills
* Strong brand management capabilities
* Extensive industry knowledge
* Exceptional storytelling abilities
* In-depth knowledge of go-to-market activities
* 5+ years of experience managing organic social programs within major brand environments or top-tier agencies.
* Demonstrated ability to lead content production workflows across owned and earned social—from strategy to creative execution and reporting.
* Deep platform knowledge of leading social media channels and how to create content that sparks community interaction.
* Experience working with creator/influencer talent and collaborating with external agencies to drive multi-channel campaigns.
* Strong understanding of how social performance connects to brand marketing objectives and business key performance indicators.
* Skilled in synthesizing insights and communicating them to matrixed, cross-functional teams.
* Comfort working within legal and brand review processes for high-visibility campaigns.
* Proficiency in standard office productivity suites and social analytics platforms.
* Strong understanding of social listening and rapid social response, effectively entering conversations on social and platform channels.
* A passion for technology, storytelling, and crafting content that breaks through culture.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.