Senior Channel Marketing Manager

Overview

Drive impactful marketing strategies for a global leader in digital advertising! Partnering with Aquent, you’ll join a team revolutionizing how brands connect with customers. Our Client is looking for a customer-obsessed Senior Channel Manager to own one of the most important communication channels: Seller and Vendor Central. In this strategic role, you’ll be responsible for setting the vision and strategy for the channel, defining and implementing a world-class customer experience, and leading the development of tech features and solutions. You will be accountable for the channel’s performance, tracking and analyzing key metrics like reach, engagement, and conversion. You will use data-driven insights to influence decisions and priorities across multiple teams, including Marketing, Product, Engineering, and Analytics.

Key Responsibilities

• Channel Strategy & Leadership: Develop and execute customer-centric strategies for the Seller and Vendor Central communication channels. Establish strong governance to ensure excellence at scale and continuously evolve the strategy to meet changing business and customer needs.
• Customer Experience: Design, test, and scale innovative customer experiences within the channel. Partner with technical teams to launch new features and raise the bar for customer experience by establishing clear standards and processes.
• Cross-Functional Influence: Collaborate with Product, Engineering, and Analytics teams to define roadmaps, drive technical innovation, and align business and customer objectives. Influence priorities across multiple stakeholder teams to deliver results.
• Performance Management: Own critical KPIs, including reach, engagement, conversion, and customer satisfaction. Translate complex data into actionable insights to drive strategic decisions and identify new opportunities for channel effectiveness.

Required Skills

• 5-10 years of relevant experience.
• Strategic Channel Management: Experience building and optimizing high-performing marketing programs, particularly in portal or UI channels. You can work both strategically (generating bold ideas) and tactically (using martech, analyzing data, and removing blockers).
• Data Analytics & Insights: Strong ability to analyze key metrics and translate complex data into actionable insights that drive decision-making.
• Cross-Functional Leadership: Proven ability to influence stakeholders and manage complex projects across different teams. Excellent communication and problem-solving skills are a must.
• Customer Experience Expertise: Experience in customer experience design, optimization, and implementing customer-focused solutions.
• Technical Understanding: Knowledge of marketing technology and the ability to partner with technical teams to drive innovation.

Nice-to-Have Qualifications:

• Experience in the digital advertising industry.
• Familiarity with marketing technologies and data analysis tools.
• Experience working with Agile methodologies.

The target hiring compensation range for this role is $67.34 to $74.83 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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