Campaign Manager

Overview

Are you a seasoned digital campaign manager with a passion for driving conversions and building brands? Partnering with Aquent, you’ll have the opportunity to work with a leading global retailer, shaping the future of e-commerce advertising. This role offers a unique opportunity to leverage your expertise and make a significant impact on a massive scale.

As a Campaign Manager, you will play a pivotal role in developing and executing cutting-edge advertising solutions. You’ll collaborate with sales and account management teams to craft data-driven strategies, optimize campaigns across various channels, and deliver exceptional results for a portfolio of clients. This is a chance to be at the forefront of innovation, working with a team of experts to push the boundaries of what’s possible in digital advertising.

Responsibilities:

• Develop and execute strategic media plans for both managed and self-service campaigns, serving as a consultative expert for clients.
• Act as a subject matter expert on media planning, audience strategy, and platform activation, providing guidance and support to internal teams.
• Lead client and agency calls, showcasing expertise in media tactics, audience strategy, campaign stewardship, and ad serving platforms.
• Demonstrate a deep understanding of various media types, including paid search, programmatic display, direct digital sponsorships, connected TV (CTV), social media, digital out-of-home (OOH), and experiential in-store tactics.
• Apply a thorough understanding of the purchase funnel to develop strategies that align with client objectives across awareness, consideration, and conversion stages.
• Collaborate with sales and account management teams to create data-driven media proposals that effectively achieve client goals.
• Participate in strategic initiatives that impact both the campaign management organization and other cross-functional teams.
• Communicate campaign performance metrics, insights, and optimization recommendations to internal and external stakeholders through regular reporting and presentations.
• Identify incremental revenue opportunities based on campaign performance, testing, and seasonal programming.
• Partner with media insights teams to analyze campaign data and generate actionable insights.
• Maintain meticulous attention to detail and adhere to best practices throughout the campaign lifecycle, from pre-sale to post-sale.
• Ensure seamless campaign launches by adhering to internal SLAs and QA processes.
• Cultivate strong relationships with internal and external teams through exceptional client service.
• Partner with cross-functional teams to successfully traffic campaigns across various ad technology environments.

Must-Have Qualifications:

• Bachelor’s degree in Advertising, Journalism, Marketing, or a related field.
• 3+ years of experience in bid management, campaign management/optimization, or digital media operations across paid search, programmatic display, publisher display media, network media buys, and/or social media platforms.
• Strong understanding of digital media metrics (CPM, ROAS, CPC, CTR, New Buyer, etc.) and the ability to analyze media math to inform optimizations.
• Client-facing experience with a proactive approach to identifying and mitigating risks.
• A passion for learning new ad platforms and media tactics, combined with critical thinking skills.
• Ability to thrive in a fast-paced, evolving environment and navigate ambiguous situations.
• Self-motivated and proactive work ethic.
• Excellent verbal and written communication skills.
• Strong project management skills and the ability to manage competing priorities under pressure.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook.

Nice-to-Have Qualifications:

• 3+ years’ experience managing and/or consulting on digital campaigns across display, video, social, search, and experiential marketing.
• Extensive experience and expertise in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Proven track record of developing strategies that influence advertiser investment in media/advertising.

The target hiring compensation range for this role is $47.52 to $52.80 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.