Director of Marketing (Beverages/CPG)

Overview

Make a real impact as a marketing leader for a renowned CPG brand, partnering with Aquent to drive growth for a prestigious portfolio. This is your chance to shape consumer perception and elevate a beloved brand to new heights.
As Director of Marketing, you will be the driving force behind the go-to-market strategy, leading marketing activation and sales tactics for a premium brand portfolio. You’ll develop innovative strategies to ensure continued growth and market dominance. This role offers a unique opportunity to collaborate with a dynamic team and influence the future of a well-loved brand.
Responsibilities:

• Develop and execute comprehensive brand strategies encompassing all aspects of the marketing mix, from advertising and media to retail and consumer events.
• Oversee internal and external agencies, including creative, PR, trade marketing, and media agencies, ensuring alignment with business objectives.
• Collaborate with cross-functional teams (insights, finance, sales, supply chain) to develop and execute key business initiatives.
• Lead and mentor a team of marketing specialists focused on driving consumer awareness, engagement, and purchase.

Must-Haves:

• 15+ years of CPG marketing and brand management experience with a proven track record in brand strategy.
• Experience in budget planning and management, with the ability to multi-task and manage multiple stakeholders and projects concurrently.
• Excellent verbal and written communication skills tailored to diverse audiences (executive team, manufacturing, sales).

Nice-to-Haves:

• MBA

The target hiring compensation range for this role is $74.61 to $82.91 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.