Senior Brand Producer (Experiential Production) CPG-Beverage

Overview

About the Role:
Our Client invests heavily in experiential marketing across their portfolio, executing over 100,000 events annually. These range from retail sampling to large-scale Tier 1 non-premise events. With the growing scale and complexity of these activations, there is an increasing need for focused production oversight and an in-house expert to manage costs and quality effectively.

Primary Objectives:

1. Business as Usual: Serve as the in-house Senior Brand Producer and production consultant, ensuring optimal cost and quality outcomes across experiential productions, with an initial focus on projects exceeding $400K in budget.

2. Asset Planning and Development: Collaborate with brand and trade teams to manage event assets and lifecycle planning aligned with sustainability and efficiency goals.

Secondary Objective:
3. Strategic Initiatives: Support the development and rollout of production best practices and guidelines to drive consistency and innovation.

Key Responsibilities:

Business as Usual & Asset Management

• Manage production oversight and cost control for experiential projects across North America and Global Business Teams, focusing initially on productions with budgets over $400K.

• Ensure agencies deliver work aligned with established production guidelines.

• Lead agency onboarding and compliance with production standards.

• Maintain and update monthly reports and a weekly production tracker.

• Evaluate incoming briefs with category leads, recommending agile, sustainable production models.

• Partner with brand teams on asset planning and lifecycle management to maximize resource efficiency.

Strategic Initiatives

• Assist in the implementation and rollout of updated production guidelines.

• Develop and manage reuse guidelines and tracking systems with agency collaboration to promote sustainability.

What You Bring:

• 5+ years of experience in event production, working with agencies, studios, and vendors.

• Proven expertise in improving production processes within complex, multi-brand environments.

• Preferably experienced in beverage alcohol categories, including on-premise, off-premise, and non-premise channels.

• A strong portfolio showcasing a range of experiential activations from small to large-scale events.

• Excellent attention to detail and ability to manage multiple deadlines.

• Strong verbal and written communication skills to effectively collaborate internally and with external partners.

• Solid experience in budget management, financial reporting, invoicing, and project management.

• Highly organized, self-motivated, and dependable with a rigorous work ethic.

• Deep understanding of event production techniques, technologies, and workflows.

• Ability to integrate seamlessly with brand teams and maintain a collaborative, yet assertive, approach with agencies and vendors.

If you’re passionate about experiential marketing production and thrive in a dynamic, fast-paced environment, this role offers the opportunity to lead impactful event activations and drive production excellence for a leading global client.

The target hiring compensation range for this role is $75.00 to $80.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.