Web Channel Manager

Overview

Summary:

The Commercial Digital Experiences (CDX) team is a digitally centric B2B brand and performance marketing group specializing in omnichannel marketing with seamless integration across digital channels. Our focus is on creating cohesive and engaging customer journeys and delighting customers with relevant, timely and personalized communications to enhance their purchasing decisions, foster enthusiasm for and maximize the value of our client’s products and services.

The Web Channel Manager is responsible for the overall organic website strategy and experiences within our devices and PC purchase journeys. You will be instrumental in crafting exceptional customer journeys within the organic web ecosystem while leveraging artificial intelligence and machine learning. We are looking for a skilled, self-motivated, data-driven marketer who thrives in orchestrating organic website marketing strategy and building these experiences in the era of AI. Your primary focus will be identifying key moments that matter and customizing content and messaging to inspire and motivate customers during their purchase journey, helping them to learn and evaluate the device offerings and accelerating their decision to purchase our computers for their organization. Additionally, you will be responsible for sharing results with business stakeholders and leaders, achieving key performance metrics related to organic website channel health, customer engagement, and retention. You will work with the customer journey lead and other digital channel experts (email, paid campaign, in product, analytics) to develop and execute cross channel experiences. You will also work with the Delivery lead and agency partners to ensure the experience strategies are effectively built and landed as intended.

This role is an opportunity with high impact and visibility, and you will play a key role in building relationships with customers through marketing, innovating marketing strategies, and ensuring that our customers have a connected experience wherever they are. 

Job Responsibilities:

• Strategic Planning: Develop and execute comprehensive website strategies that align with overall marketing and business goals. Ensure the website effectively supports brand messaging, customer engagement, and conversion objectives.
• Content Management: Oversee the creation, curation, and maintenance of website content to ensure it is up-to-date, relevant, and engaging. Collaborate with content creators, designers, and developers to optimize user experience. Co-create, facilitate, and orchestrate consistent storytelling for maximum impact with the target audience and partner with creative teams to execute on time and on budget.
• Search Optimization: Implement SEO best practices to improve search engine rankings and drive organic traffic.
• Analytics: Monitor performance, analyze user behavior, and generate insights to inform continuous improvement. Use deep knowledge of web best practices gained through BI, qualitative insights, experimentation, and competitive reviews to be the expert on and optimize for the optimal customer journey.
• User Experience (UX) Optimization: Enhance website usability and accessibility by conducting regular audits, user testing, and implementing feedback. Focus on creating a seamless and intuitive user journey and continually improvement of user experience.
• Cross-Channel Integration: Coordinate with other marketing channels (e.g., email, social media, paid campaigns) to ensure a cohesive and integrated customer experience across all digital touchpoints.
• Performance Monitoring: Track key performance indicators (KPIs) such as traffic, engagement, conversion rates, and ROI. Provide regular reports and actionable recommendations to stakeholders.
• Project Management: Manage website projects from conception to launch, ensuring timely delivery and adherence to budget. Coordinate with cross-functional teams and external vendors as needed.
• Customer-Centric Approach: Prioritize the needs and preferences of the target audience, ensuring the website delivers value and meets customer expectations. Manage the customer experience to ensure strategic web execution of the product mission and vision is successfully achieved across the web ecosystem.
• Personalization: Develop and deliver customer segmentation and targeting/personalization plan
• Collaboration: Collaborate closely with product marketing and engineering to obtain, clarify, and verify requirements for new features and capabilities. Partner closely with the integrated customer journey lead and other digital marketing channel leads (e.g., paid, email and in-product) on cross-channel journey orchestration.
• Growth: Conduct content audits and content effectiveness testing analysis and reporting, and develop content strategies and plans to address gaps and opportunities. Evolve the channel operating model to prioritize short and long-term growth potential, and that allocates resources and investments accordingly. Lead and participate in pilots on support innovation and improvements.
• Act as a SME on organic website customer and business insights for Devices within the organization.
• Embody our culture and values.

Skills:

• Technical Proficiency: Possess a strong understanding of web technologies, content management systems (CMS), and web development processes. Ability to troubleshoot technical issues and collaborate with IT and development teams.
• Communication – Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Analytical and creative thinking – understanding customer problems and perspectives, collecting and analyzing customer data to improve experiences.
• Customer experience analysis – mapping, measuring and optimizing touchpoints, channels and emotions from awareness to loyalty.
• Customer experience (CX) design – creating seamless, memorable customer interactions.
• Customer journey mapping visualizing the touchpoints customers have with a brand.
• B2B expertise – knowledge of b2b modern marketing and marketing automation.
• Marketing automation – streamlining marketing tasks to enhance customer experience (CX).
• Leadership skills – ability to lead and manage teams and projects, both within and across organizations, set and communicate the vision and direction of initiatives/campaigns, inspire and empower team members, foster a culture of collaboration and innovation and handle pressure and uncertainty.
• Management skills – ability to work independently and manage one’s time, organize and delegate tasks, monitor and evaluate progress and performance, ensure quality and consistency and manage risks and contingencies.
• Digital Marketing –  Strong understanding of digital marketing principles and methods, including SEO, SEM, social media, email marketing, and content marketing, web marketing, demand generation and global media.
• Strategic and tactical planning – align and integrate customer journey with the brand and organization’s vision, mission and objectives; define goals, identify key messages, select the appropriate channels; plan details and logistics, coordinate and collaborate with internal and external stakeholders, monitor execution and creative problem solving to troubleshoot and solve issues or challenges.

Education/Experience:

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5-7+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience

Required/Minimum Qualifications: 

• At least 3-4 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and white-papers
• Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution
• Customer experience champion – Focus to improve customer experience, gain efficiencies and improve performance
• Virtual team leadership – Experience leading virtual teams across organizational lines and networking/relationship management
• Cross functional team leadership – Ability to work with stakeholders from different orgs, and levels
• Executive presence/communication – Ability to get executive buy-in on strategy and report upwards
• Influence without authority – Understand stakeholder motivations and drive to goals without direct authority
• Strategic thinking but also detail oriented – Ability to keep an eye on big picture strategy but execute on details
• Customer obsessed mindset – Ability holding the customer experience at a high bar and representing their voice
• Executing with precision- Ability to own high visibility marketing activities need thorough planning and focused execution

Additional or Preferred Qualifications:  

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience 
• 5+ years of hands-on digital marketing experience in a B2B role.

The target hiring compensation range for this role is $72 to $76 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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