Dealer Media Strategy Lead

Overview

As the Tier 3 Cross-Tier and Dealer Group Lead, you will be responsible for developing partnerships across teams and uniting marketing strategies across tiers and with Dealer Groups. Your
entrepreneurial spirit will enable cross-tier initiatives through internal and vendor partnerships, leveraging data granularity and analytics to support a cohesive approach across tiers.
Key Responsibilities:

• Cross-Tier Media Strategy
• Collaborate on Cross-Tier Strategy and Measurement: Work with internal media teams to develop a tierless strategy and measurement plan, align strategies to promote seamless execution down to the Dealer level, and communicate cross-tier strategies to enrolled Dealers and vendors through webinars and field teams. 
• Data Enhancements: Utilize data from the T3 product portfolio (including Chat, Trade, Call Tracking, etc.) to enhance audience development and sharing capabilities.
• Stakeholder Engagement: Attend stakeholder meetings and serve as the primary T3 contact for cross-tier advertising and goals.
• Tactical Opportunities: Work with brand teams to identify the best tactical opportunities for T3 support, aiming to maximize retail performance and sales for key markets, channels, or
  models.
• National Strategies: Bring a T3 perspective into National strategy and planning sessions to support execution at the dealer level, including activation, consent, and measurement.
• Innovation:  Keep up with the technological landscape and emerging tools, applying them across tiers down to Tier 3.
• Implementation SME: Be the SME for all cross-tier efforts as they relate to T3. This can include feasibility vetting, partner selection, collaborating on measurement plans, and
  launch/implementation/optimization efforts.

  Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field
• Experience: 7+ years in Marketing, Media, Audience Targeting, or Brand team roles in retail
  marketing.
• Business Acumen: Strong understanding of automotive retail and digital marketing, combining retail
  goals, data, metrics, audiences, and digital media to drive sales and dealer profitability.
• Digital Media Strategy: Experience in digital media strategy for Tier 1 and Tier 3, with knowledge of
  various media platforms, technology, and processes.
• Digital Trends: Understanding of digital trends, consumer behaviors, industry sources, and emerging
  channels to promote innovation.
• Digital Media: Strong grasp of all paid digital advertising channels and tactics
  (SEM/Display/Social/Video/CTV/etc.). Familiarity with CDPs, digital media analytics, and audience
  curation.
• T3 Specific Tools: Experience with any of the following is appreciated: Call Tracking, Vehicle
  Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.
• Media Platforms / Vendors: Experience with major media platforms such as Amazon, TikTok, Meta,
  and Google in addition to a dealer-vendor ecosystem (e.g. Dealer.com, Dealer Inspire, Marchex,
  Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar).

This is a hybrid role in Warren, Michigan. Candidates must be eligible to work in the US without a sponsorship.

The target hiring compensation range for this role is $90-115K per hour depending on experience. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.