“It is of vital importance for companies to articulate their brand purpose, anchor strategic decisions for the organization around it, and connect employees to that core.”
Aquent 2023 Talent Insights Report
An article in BenefitsPRO, a leading resource for benefits professionals, features some of the key insights revealed in Aquent's 2023 Talent Insights Report. According to the report, 66% of remote teams are identified as high performing versus only 47% of on-site teams. Based on the responses from over 5,000 professionals, the report also shows that teams who have a connection with company values and brand purpose perform higher than those without those connections. This is especially true when it comes to younger workers who want to work toward a purpose aligned with their beliefs. The report also found that creating an environment of psychological safety is also important to achieving high performance. When team members reflect a diversity of backgrounds and ideas, there are more opportunities for everyone to feel valued and included in the workplace, and that translates to better performance. The article concludes with what are, according to Aquent, the key actions employers must take to elevate team performance.
This article originally appeared on BenefitsPRO.
