“Companies must find ways to leverage AI for efficiency and innovation rather than replace human ingenuity.”
Rohshann Pilla President, Aquent Talent
The 2025 job market is being transformed by generative AI and shifting workplace expectations. That’s the focus of an article in HRTech Series, an online publication covering contemporary and futuristic scenarios in the HR technology realm, written by Rohshann Pilla, President of Aquent Talent. With up to 70% of work activities poised for automation, companies in marketing, creative, and design must adopt AI in ways that enhance, rather than replace, human ingenuity. Drawing insights from Aquent’s 2025 Salary Guide, the article highlights emerging roles, evolving compensation benchmarks, and the risks of cutting back on DEI initiatives. To remain competitive, Pilla emphasizes the need for inclusive cultures, skill development, and flexible work models.
This article originally appeared on HR Tech Series.
