“Companies do not need to choose between sustainability and profitability.”
Jody Mousseau Vice President of Sustainability Development and Co-Chair of the DEIB Council, Aquent
There is growing demand from Generation Z and millennial workers for companies to prioritize sustainability, with CEOs increasingly recognizing its importance. These trends are the focus of an article in Fast Company by Jody Mousseau, Vice President of Sustainability Development and Co-Chair of the DEIB Council at Aquent. Mousseau highlights research showing that, while many CEOs acknowledge sustainability as a priority, few are taking immediate action—which is a concern given the urgency of environmental issues. The article advocates for embedding sustainability practices at every level of a business, emphasizing that profitability and sustainability are not mutually exclusive. Mousseau cites Aquent as an example, noting its remote-first model and involvement in local community projects aimed at achieving a carbon-negative future. According to Mousseau, by investing in dedicated Sustainability Teams, companies can achieve long-term environmental goals, reduce costs, and boost their reputation.
This article originally appeared on Fast Company.
