Marketing Analyst

Overview

As a partner with Aquent, you have the unparalleled opportunity to contribute to a world-renowned entertainment and media leader, a dynamic team that crafts how millions connect with beloved brands and groundbreaking content. This pivotal role will empower you to be at the heart of growth marketing and business performance analysis for a leading content provider. You will transform complex data into crystal-clear, actionable insights, directly influencing marketing investment decisions and significantly enhancing audience engagement with thrilling live events and compelling content on a global scale. If you are a data-driven strategist with a passion for uncovering trends and translating them into strategic growth, your impact here will be immense!

About the Opportunity

Step into a role where your analytical prowess directly shapes the future of global entertainment. As a key contributor, you will be instrumental in optimizing marketing strategies and driving business growth for captivating content and live events. This is your chance to leverage data to inform critical decisions, enhance audience connection, and play a vital part in the success of globally recognized brands.

What You’ll Do

• Analyze marketing and business performance data across diverse content properties.
• Support forecasting, planning, and investment decisions for content-related campaigns.
• Monitor audience behavior and performance trends across various live events and content categories.
• Partner with cross-functional stakeholders to develop comprehensive reporting and performance insights.
• Translate large data sets into actionable recommendations for marketing teams.
• Consolidate performance metrics and communicate findings effectively to business leaders.
• Support growth marketing initiatives and optimization strategies to maximize impact.

Must-Have Qualifications

• Strong analytical mindset with the ability to interpret complex data sets and derive meaningful conclusions.
• Proven experience analyzing marketing, audience, or business performance metrics.
• Highly collaborative and comfortable working effectively across multiple stakeholders and teams.
• Naturally curious with strong problem-solving skills and a proactive approach to challenges.
• Demonstrated ability to connect data insights directly to strategic business decisions and marketing strategy.

Nice-to-Have Qualifications

• Experience building dynamic dashboards in Tableau, Looker, or similar Business Intelligence (BI) tools.
• A solid understanding of data visualization best practices to present insights clearly and effectively.
• Passion for live content and familiarity with media and live-event programming.
• Knowledge of performance marketing analytics and optimization techniques.