Creative Coordinator (Paid Social)

Overview

About the Role

The client is looking for a hands-on Creative Coordinator to own and accelerate the creative engine for our client’s paid social channel. Sitting at the intersection of creative strategy, rapid AI production, and performance execution, you will turn performance insights into high-converting direct-response social ads.

Operating across regulated insurance verticals on Meta, you will run high-volume creative testing cycles (targeting roughly 50+ new variants per week). You will design creative concepts, leverage generative AI tools to produce copy and static assets, brief the video editor, and navigate assets through compliance review to platform launch.

Department: Paid Social / Performance Marketing

Employment Type: Temp

Reporting To: Paid Social Manager

Location: Remote, anywhere in the US

Pay Rate: $27 – $40/hr 

Start: ASAP

Platforms: Meta (Facebook & Instagram); potential expansion

Tools: Meta Ads Manager, Claude (AI), MotionApp, Creatify, Weavy AI, Gemini, ChatGPT, Google Sheets, Jira, Confluence, and n8n

 

What You’ll Do

Creative Strategy & Performance Execution

• Lead Creative Strategy & Briefing: Develop ad briefs, script concepts, and creative angles grounded in paid social direct-response best practices.

• Format & Concept Adaptation: Concept and brief top-performing social ad formats (native social video, problem-solution angles, static variants) tailored across Meta placements (Feed, Reels, Stories).

• Performance Analysis: Review creative performance data in MotionApp to evaluate creative trends, traffic quality, and engagement to design next-round test iterations.

AI-Powered Production & Copywriting

• Generate Static & Copy Assets: Use generative AI tools (Claude, Creatify, ChatGPT, Weavy AI) to write compelling direct-response ad copy, headlines, and build static image assets.

• Prompt Iteration & QA: Master prompt iteration to rapidly generate copy and visual variations while maintaining high standards for quality, accuracy, and brief alignment.

• Editor Collaboration: Draft detailed video scripts and creative briefs, handing off assets to the client’s dedicated Video Editor for final video production.

Own the Production Pipeline & Compliance Workflow

• End-to-End Asset Traffic: Drive creative assets from brief through AI compliance pre-screening, formal compliance review, and final upload into Meta Ads Manager.

• First-Line Compliance QA: Run draft copy and assets through internal AI compliance systems for initial edits before creating compliance tickets.

• Maintain SOPs & Asset Hygiene: Keep production SOPs, version controls, naming conventions, and prompt libraries documented and organized.

What You Won’t Own

This role focuses on creative strategy, asset generation, and production workflow:

• Compliance decisions — those belong to the client’s compliance officer.

• Media buying & campaign budget optimization — managed by media buyers/Paid Social Manager.

• Final video asset editing/assembly — handled by the client’s dedicated Video Editor.

What The Client Is Looking For

Core Qualifications (In Priority Order):

1. Paid Social Creative Strategy: Hands-on creative strategy experience on Meta or other paid social channels, ideally within a direct-response environment. Proven ability to analyze campaign results and design the next round of creative tests.

2. Social Ad Formats & Briefing: Deep familiarity with top-performing social ad formats and hands-on experience concepting and briefing them effectively.

3. Generative AI Fluency: High comfort using AI tools (Claude, Creatify, ChatGPT, etc.) to produce and iterate on ad copy and static image assets.

4. Strong Copywriting Ability: Sharp direct-response copywriting skills with a strong instinct for consumer hooks, ad psychology, and compelling messaging.

5. Regulated Category Experience (Strong Plus): Experience producing or managing creative in regulated industries like insurance, healthcare, banking, or finance.

Additional Skills & Tools:

• Working familiarity with Meta Ads Manager (ad creation, specs, and campaign structures).

• Experience using creative analytics platforms like MotionApp.

• Proactive communicator who flags blockers early and keeps high-volume pipelines moving independently.

The Work Environment

This channel is high-volume and fast-moving. The client operates on a 2-week creative testing cadence, producing ~50+ new variants per week across multiple regulated insurance verticals. You will work closely with the Paid Social Manager, Video Editor, and compliance team. If you thrive on reading test results, crafting creative hooks, prompting AI tools, and driving clean execution, this role is a great fit.

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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