Marketing Manager (III)

Overview

Aquent is partnering with a leading global organization that is at the forefront of innovation, shaping the future through groundbreaking products and services that impact millions worldwide. This company is renowned for its commitment to excellence and its dynamic, fast-paced environment where creativity and strategic thinking are highly valued. Join a team dedicated to driving market success and making a tangible difference in how users experience technology.

Are you a strategic marketing visionary with a passion for bringing innovative products to life? We are seeking a highly motivated and impactful individual to drive the product marketing strategy for critical initiatives. In this pivotal role, you will be instrumental in shaping how groundbreaking products and features are introduced to the market, influencing both internal and external stakeholders, and ensuring their successful adoption and growth. Your expertise will directly contribute to defining market opportunities, providing crucial insights, and guiding the overall success of offerings that will resonate with a vast user base. This is an exciting opportunity to lead impactful campaigns, craft compelling narratives, and be at the heart of product innovation.

What you’ll do:
• Act as a subject matter expert, providing critical input into product and feature development, driving market analysis, and forecasting industry trends.
• Lead the development of comprehensive marketing plans, prioritizing goals, and defining positioning strategies to effectively engage target audiences.
• Develop and implement frameworks for product marketing content across various channels, ensuring consistency and impact.
• Define, track, and analyze key quantitative and qualitative metrics to measure the success of new and existing products and business ventures.
• Validate market opportunities, assess potential growth, and collaborate with cross-functional teams to build supporting rationales and visions.
• Craft compelling product positioning, develop robust go-to-market plans, and execute effective messaging strategies for new products and features.
• Translate user insights into actionable strategies, influencing product development and marketing approaches, and advocating for an optimal user experience.
• Drive product brand positioning, value propositions, and messaging strategies, adapting communications to diverse audiences and goals.
• Independently create and iterate high-quality marketing content, collaborating with cross-functional teams and production to publish final materials.
• Scope, manage, and guide user research initiatives, leveraging both internal and external partners to gather crucial insights.
• Lead and manage medium to large-scale marketing campaigns, assets, and communications, evaluating performance for continuous optimization and target achievement.

Must-Have Qualifications:
• Proven expertise in product positioning.
• Strong skills in data analysis and synthesis.
• Deep understanding of consumer behavior.
• Demonstrated situational leadership abilities.
• Extensive experience in campaign management.
• Proficiency in developing effective marketing briefs.
• Strong client/partner management and advising capabilities.
• Solid background in brand management.
• Comprehensive industry knowledge.
• Exceptional storytelling skills.
• In-depth knowledge of go-to-market activities.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. We’re committed to fostering an inclusive environment where diverse backgrounds, experiences, and perspectives are valued and everyone has the opportunity to contribute, grow, and thrive.

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