Campaign Execution Specialist

Overview

We’re seeking a detail-oriented Campaign Execution Specialist to support the Customer Experience Communications team in delivering strategic, multi-channel communication campaigns. The ideal candidate has experience with marketing automation platforms, strong organizational skills, and a customer-centered mindset. This role plays a key part in enhancing student engagement and retention through seamless campaign execution.

Key Responsibilities

• Draft, build, and deploy student communication campaigns across channels (primarily email and SMS) using marketing automation tools such as Eloqua.
• Develop and execute A/B testing strategies to optimize campaign performance and achieve engagement goals.
• Track and analyze campaign metrics to provide actionable insights for continuous improvement.
• Ensure consistent brand messaging across all communication touchpoints and materials.
• Collaborate with internal stakeholders to plan automation project roadmaps that support student communications objectives.
• Support the transition from manual to automated campaign execution processes, ensuring efficiency and accuracy.

Required Skills & Qualifications

• 3–5 years of relevant experience, preferably in higher education or in a marketing operations/campaign execution role.
• Proficiency with marketing automation platforms (Eloqua preferred) and CRM systems.
• Strong computer skills, including Microsoft Office Suite (especially Excel).
• Basic ability to edit HTML and make minor graphic design edits.
• Exceptional organizational and planning skills with the ability to manage multiple priorities under tight deadlines.
• High attention to detail and commitment to maintaining quality in all deliverables.

Nice to Have

• Eloqua Implementation Certification or similar marketing automation credential.
• Familiarity with Agile methodology and project management tools (e.g., Monday.com).

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