Marketing & Social Media Specialist

Overview

NEWLY CREATED MARKETING & SOCIAL MEDIA SPECIALIST POSITION

Our client, a leading North American company that manufactures and sells industrial rotary screw air compressors, is looking for a creative, data-driven Marketing & Social Media Specialist to grow their brand and generate demand across social and digital marketplace channels. You’ll spend most of your time building campaigns, running paid ads, engaging with our community, and turning performance data into clear actions and reports.

What You’ll Do:

• Own day-to-day content, community management, and paid campaigns across LinkedIn, YouTube, Facebook, Instagram, plus our Kijiji, eBay, Amazon storefronts and other channels.
• Plan and launch ads (awareness, traffic, lead gen, retargeting); set budgets, audiences, creatives; measure and optimize ROAS/CPA/CPL.
• Be the Point of Contact with outside marketing agency.
• Reply to comments/DMs/reviews and manage social customer care with a professional, timely tone.
• Act as the spokesperson at industry events when needed.
• Conduct customer satisfaction audits (surveys/reviews/social listening/phone calls) and recommend improvements.
• Build a monthly content calendar; brief or produce copy, images, and short-form video.
• Track performance, maintain dashboards, and deliver weekly/monthly reports with insights and next steps.
• Partner with Sales/Service to align campaigns with promotions and product launches; ensure brand consistency.
• Leverage AI in daily tasks

What You Bring:

• 2–5 years in social media/digital marketing with hands-on paid ads experience (Meta, LinkedIn, YouTube/Google).
• Comfortable with analytics tools (e.g., GA4, platform insights, UTM tagging, A/B testing, Looker Studio/Excel).
• Strong writing and community-engagement skills; calm, customer-first communication.
• Working knowledge of marketplace listings (Amazon/eBay/Kijiji) and basic SEO best practices.
• Nice to have: Canva/Adobe skills for quick creatives; basic video editing; CRM/marketing automation familiarity.
• Success Indicators (KPIs)
• Growth in qualified leads/traffic, engagement rate, CTR, and follower quality.
• Improved response times and CSAT from social interactions.
• Positive trend in cost metrics (ROAS, CPL, CPA) and campaign ROI.

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