Assistant Website Manager

Overview

Seeking an experienced Digital Project or Program Manager, specializing in automotive Tier 1 websites, preferrably coming with ad agency experience. 

**Key Responsibilities:**

* Drive the digital customer experience strategy across key digital channels, including websites and CGI asset development.
* Define and implement features and functionality that compellingly tell the product and brand story.
* Manage day-to-day processes and timelines, coordinating with production and creative agencies to ensure successful and timely launches.
* Lead and empower multiple external agency teams to execute the overarching digital strategy.
* Collaborate closely with marketing colleagues and internal business partners to continuously enhance digital platforms and achieve key performance indicators (KPIs).
* Champion the user experience by integrating industry best practices, usability research, and customer insights throughout the design and development lifecycle.
* Effectively manage and collaborate with diverse cross-functional partners within a large, complex organization.
* Contribute to the strategic management of the digital budget.
* Establish, track, and analyze KPIs, providing actionable insights to drive continuous improvement.
* Lead ongoing digital optimization efforts, including A/B testing and targeted initiatives.
* Oversee usability studies, competitive reviews, and benchmarking analyses to inform strategic decisions.
* Define and prioritize features and bug fixes based on business needs and value.
* Facilitate global collaboration and coordination to foster innovation and optimize experiences across international markets.
* Manage the development of product model overview pages and integrated shopping tools.
* Oversee product lifecycle changeover rollouts across digital platforms.
* Lead website development initiatives to support new product reveals and launches.
* Manage the CGI asset development process, coordinating with vendor partners and internal stakeholders.
* Drive content research and optimization for websites and other related digital platforms.
* Provide brand retail support to optimize offers, incentives, and retail communications.

**What You’ll Bring (Must-Haves):**

* Bachelor’s degree or equivalent practical experience.
* 6+ years of progressive digital marketing experience, with a deep understanding of user experience (UX) design principles.
* Proven digital product management experience, specifically working on high-traffic consumer-facing websites.
* Exceptional project management skills with a demonstrated ability to successfully manage multiple projects concurrently.
* A genuine passion for the digital space, coupled with strong knowledge of digital trends and an innate ability to innovate.
* Hands-on experience working with digital content management systems.
* Direct experience collaborating with technology teams and developers to translate concepts into live experiences.
* Technical and experience design aptitude to quickly grasp complex technical issues and communicate effectively with technical teams and designers.
* Experience with usability testing, A/B testing, and translating user insights into tangible site improvements.
* Strong analytical capabilities, adept at interpreting site metrics and formulating recommended actions.
* Demonstrated experience leading multiple agency partners and fostering close collaboration to achieve a shared vision.
* Ability to collaborate effectively with diverse cross-functional teams within a large organizational structure.
* A clear understanding of digital creative, digital media, and measurement strategies.
* Experience working globally across markets and partnering with international colleagues to ensure brand consistency.
* A proactive approach with the capacity to take ownership of tasks and drive them to successful completion.
* Experience managing budgets.
* Excellent written and verbal communication skills.

This is an hybrid position in Warren, MI. All candidates must be local and elgible to work in the US without a sponsorship.

The target hiring compensation range for this role is 110-115K annually, depending on experience. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.