Partner Marketing Manager - Hybrid
Overview
Placement Type:
Temporary
Salary:
$101.71-115.61 Hourly
Start Date:
10.06.2025
Are you a visionary marketing leader passionate about driving strategic growth through impactful partnerships? Aquent is partnering with a leading technology company that is at the forefront of delivering innovative enterprise offerings to customers. This organization thrives on a culture of collaboration, psychological safety, and a commitment to diversity, equity, and inclusion, ensuring every voice is heard and valued. As a pivotal member of their team, you will shape the future of their market presence, influencing product adoption and engagement by orchestrating compelling joint marketing initiatives with top industry partners. Your expertise will directly contribute to expanding reach, fostering strong customer relationships, and accelerating business objectives.
**About the Role:**
In this dynamic role, you will be the driving force behind the strategy, planning, and execution of joint marketing plans with the company’s key industry partners. You will serve as a critical liaison, guiding internal and external stakeholders on market opportunities, providing essential context, and offering recommendations based on deep insights into offerings and features. This is an opportunity to define and execute innovative marketing campaigns that educate, engage, and drive adoption, leveraging diverse channels to achieve significant impact. You will operate with autonomy, solving complex problems and setting precedents, while being recognized as an expert in your field, anticipating industry trends, and championing an inclusive environment where all team members feel they belong.
**What You’ll Do:**
* Lead the strategic management of partner marketing initiatives, ensuring alignment with overall business goals and market moments.
* Drive the planning and execution of comprehensive marketing campaigns, communications, and programs from conception to optimization, addressing user needs and business objectives.
* Act as a trusted expert on offerings and features, providing critical input into the development process, conducting market analysis, and predicting industry trends.
* Champion the creation of compelling marketing content, ensuring strategic positioning, collaborating with cross-functional teams for design and iteration, and overseeing final publication.
* Define and integrate user insights into product development and marketing strategies, advocating for enhanced user experience and engagement.
* Facilitate marketing plan development meetings, providing recommendations on portfolio strategy, prioritizing goals, and defining positioning to effectively engage target audiences.
* Manage the validation of market size and opportunity, leveraging subject matter expertise to identify landscape opportunities and build supporting rationales for projects.
* Develop and execute comprehensive go-to-market plans and messaging for new offerings and features, driving brand positioning, value propositions, and messaging strategy.
* Contribute to a culture of psychological safety and inclusivity, exercising sound judgment, mitigating biases, and adapting communication styles to foster diverse perspectives.
* Drive the development and rollout of strategic frameworks for marketing content across various channels, harmonizing processes for tracking key business metrics.
**What You’ll Bring:**
* Bachelor’s degree in Marketing, Communications, or a related field.
* 10+ years of proven experience in B2B, SaaS, or Enterprise marketing.
* 6+ years of proven experience in partner marketing, including building and executing marketing strategies with partners.
* Demonstrated experience executing diverse marketing activities such as digital roundtables with C-level audiences, events, webinars, account-based marketing initiatives, social, and digital marketing.
* Exceptional written and verbal communication skills.
* Strong analytical skills and a data-driven approach to decision-making.
* Proven ability in executive stakeholder management, including building and maintaining robust relationships with key partner contacts.
* Adeptness at thriving in a fast-paced, ambiguous, and collaborative environment.
* Proficiency in product positioning, data analysis and synthesis, and campaign management.
* Deep understanding of consumer behavior and industry knowledge.
* Expertise in client/partner management and advising.
* Strong storytelling capabilities and go-to-market activities knowledge.
* Experience in brand management and situational leadership.
* Ability to develop comprehensive marketing briefs.
**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
We are looking for a dynamic, results-driven marketer to join our Public Sector team for a maternity leave coverage. As a Partner Marketing Manager, you will lead the strategy, planning, and execution of joint partner marketing plans with Google Public Sector’s top Global Systems Integrator (GSI) partners. The GSI team brings a wealth of expertise in industry and solution capabilities and play a key role in bringing Google Cloud’s enterprise offerings to US government and education customers.
Key Responsibilities:
Partner Marketing Strategic Management
Partner Integration Workstream Management for Key Market Moments
Campaign Measurement, Optimization and Strategy Planning
Top Skills:
Bachelor’s degree in Marketing, Communications, or a related field. 10+ years proven experience in marketing in B2B / SaaS / Enterprise space 6+ years proven experience in partner marketing – building and executing marketing strategy with partners Experience executing marketing activities, digital roundtables with C-level audiences, events, webinars, account-based marketing initiatives, social, and digital marketing Exceptional written and verbal communication skills. Strong analytical skills and data-driven decision-making capabilities. Strong executive stakeholder management, including ability to build and maintain strong relationships with key partner contacts. Ability to thrive in a fast-paced, ambiguous, collaborative environment
As a Partner Marketing Manager, you help drive the partner marketing strategy, guiding both internal and external stakeholders on marketing opportunities, and providing market context and recommendations using key insights on products and features. You educate marketers, support our content strategy, and communicate effectively through multiple scalable marketing initiatives. You define and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You independently determine the best approach to solve complex problems that may be ambiguous or lacking clear precedent. You are considered as an expert on product(s) or feature(s), stay up to date on the latest industry trends, and predict trends or events in the industry. You hold yourself and the team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc. Responsibilities include:
– Act as a “go-to” expert on product(s) or feature(s) to cross-functional partners to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
– Drive efforts to identify research needs, scope, manage, and guide user research by leveraging internal and external research partners.
– Drive the creation of marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for multiple teams.
– Define user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide recommendations to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
– Drive the meetings to develop marketing plans for regional or functional marketing teams, provide recommendations on the overall portfolio and characteristics, prioritize marketing goals, and determine positioning plans to identify and engage the target audience.
– Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one’s own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
– Drive and manage multiple medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, recommend channels for reaching and engaging users, and drive integrated channels to meet targets.
– Drive the framework development and rollout of strategies for product marketing content across channels. drive and harmonize processes to define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures.
– Manage validation of market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit). Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions across projects and teams. Consider short and long-term potential, competitive pricing, and customer choices/options. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
– Help drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).Minimum role qualification requires proficiency in:
– Product positioning
– Data analysis and synthesis
– Campaign management
– Consumer behavior
– Industry knowledge
– Client/partner management/advising
– Storytelling
– Go-to-market activities knowledge
– Brand management
– Situational leadership
– Marketing briefs