Director - Paid Social Media Advertising

Overview

Fully Remote!!!

We’re seeking a Director of Paid Social Media Advertising to lead one of the company’s most important acquisition channels. This role is both highly strategic and hands-on—perfect for someone who thrives at the intersection of creativity, analytics, and leadership.

Reporting directly to the Chief Marketing Officer, you’ll own the entire paid social roadmap, from campaign design and execution to measurement and optimization. You’ll collaborate with decision science, creative, and operations teams to ensure advertising efforts deliver measurable ROI and align with the company’s aggressive growth objectives.

If you are passionate about scaling campaigns, experimenting with new platforms, and delivering tangible business results, this position offers a chance to make an immediate and visible impact!

About the Company

Our client is a fast-growing, nationally recognized legal services brand that is transforming how law firms approach marketing. Established just a few years ago, they’ve already achieved triple-digit year-over-year growth and earned a spot on the Inc. 5000 list of fastest-growing companies in America. Their success is driven by innovative digital strategies, viral content, and a relentless focus on performance-driven marketing. This is a unique opportunity to join an organization that is not only redefining its industry but also scaling at an extraordinary pace.

Key Responsibilities

• Lead and scale the paid social strategy across platforms including Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, and emerging channels.
• Develop, test, and optimize performance-driven campaigns with a strong focus on client acquisition and ROI.
• Partner with creative teams to produce high-performing content tailored for each platform.
• Implement advanced measurement strategies, including incrementality testing, lift studies, and attribution modeling.
• Translate performance data into actionable insights and communicate results effectively to senior leadership.
• Build and mentor a high-performing paid social team as budgets and scope continue to grow.
• Stay ahead of algorithm changes, platform updates, and industry shifts to maintain a competitive edge.
• Foster a culture of speed, experimentation, and continuous improvement.

Skills & Qualifications

• 5+ years of experience in paid social advertising, with at least 2 years managing and mentoring teams.
• Deep expertise across major social platforms (Meta, TikTok, YouTube, Snapchat) and familiarity with emerging channels.
• Strong background in audience segmentation, bidding mechanics, and creative testing.
• Proven ability to run advanced measurement frameworks and interpret complex performance data.
• Exceptional analytical and storytelling skills, with the ability to influence senior stakeholders.
• Track record of scaling campaigns and budgets while delivering measurable business outcomes.

Why This Role?

• Impact: Your work will directly fuel client acquisition and brand growth at one of the fastest-growing companies in the legal sector.
• Leadership: This isn’t a middle-management role—you’ll own the roadmap, the team, and the strategic direction for paid social.
• Pace: The company operates with speed and ambition. Your ideas won’t sit on a shelf—they’ll be tested, iterated, and scaled quickly.
• Innovation: With strong creative and analytics resources, you’ll have the tools to push the boundaries of what’s possible in paid social advertising.

What The Client Offers

• Competitive compensation package
• Medical, dental, and vision insurance
• 401(k) with company match
• Company-paid life insurance
• Remote-first work environment
• Opportunity to join a high-growth, innovative brand making waves in the legal industry