Email / SMS Developer - using Zeta Marketing Platform

Overview

Email / SMS Developer – using Zeta Marketing Platform

Pay: $53-55 / hourly as W2, full benefits offered.

Location: Boston, MA area

Length of contract: Approved for 9 months.

The target hiring compensation range for this role is $53 to $55 / hourly as a W2 employee.

Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include medical health insurance and dental insurance, life insurance, and eligibility to participate in a 401k plan with company match.

Candidates will ideally need to meet quarterly in the Boston, MA area, candidates are ideally located in Boston, a remote candidate who can travel to Boston will be considered.

Candidates must work EST based hours.

**Candidates will need previous demonstrated experience with the planning and execution of marketing campaigns, building email and SMS campaigns within the preferred marketing automation tool, the Zeta Marketing Platform (ZMP)**

Description:

Our established client is looking to add to their Email Campaign Management team within their Marketing’s Center of Excellence, supporting Enterprise Marketing.

The Email Developer / Coder will play a crucial role in the planning and execution of marketing campaigns. This role is responsible for building email and SMS campaigns within their marketing automation tool, the Zeta Marketing Platform (ZMP).

Within ZMP, the Email Developer / Coder will implement end-to-end technical coding of email campaigns and email template development (this includes audience segmentation, enablement of dynamic content, quality assurance, editing, testing, and deployment).

This person will work in an Agile environment directly with internal teams to deliver campaigns and lists. You will need to understand requirements, develop audience segmentation criteria, script dynamic content, QA/QC audience segments, and ensure timely deployment of emails and SMS communications.

Key for this role is experience using Zeta to help create, deploy and optimize email campaigns.

Primary responsibilities include:

• Utilizing expert knowledge of email platform(s) including delivery systems.
• Collaborating with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects.
• Work with project stakeholders to identify requirements, solutioning development or level of effort.
• Building, testing, and implementing content for automated campaigns including advanced dynamic content.
• Performing code & creative reviews to optimize emails.
• Demonstrate a deep understanding of client’s data sources and effectively interpret requests from the Product Marketing team.
• Implement standards and quality controls to ensure accuracy and consistency.
• Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements.
• Document all the campaign processes and keep evidence of all approvals and exceptions.

Required skills/experience:

• Email development experience, preferably in a similar marketing automation tool.
• Expert knowledge of HTML/CSS/JavaScript for email, including responsive & fluid code optimized for email.
• Excellent attention to detail with the ability to produce flawless work in rapid succession.
• Ability to meet tight deadlines using strong multitasking and organizational skills.
• Strong written and verbal communication skills with an ability to communicate campaign insights and business implications to non-technical business partners.
• Effective problem solving in individual and group settings.
• Collaborator at heart who is comfortable with self-direction and has flexibility to work on a variety of tasks.
• Familiarity with Jira or another workflow tool is a plus.
• Experience with agile methodologies.
• UI design experience is a plus.
• Education, certifications and/or other professional credentials:Undergraduate degree in relevant field
• 7+ years of related experience