Program Manager

Overview

Revolutionize Healthcare Delivery Through Digital Marketing Expertise!

Join a leading healthcare company transforming how care is delivered nationwide. As a key member of the marketing team, you will spearhead strategic initiatives to drive growth and engagement, impacting millions of consumers seeking accessible and convenient healthcare solutions. Your expertise will directly influence the success of critical digital marketing campaigns, optimizing reach and maximizing impact.
Become a Healthcare Marketing Trailblazer – Program Manager

This dynamic role offers a unique opportunity to shape the future of healthcare marketing. You will lead the charge in optimizing search strategies, managing marketing initiatives for owned assets, and pioneering digital measurement strategies. Your analytical prowess, marketing acumen, and collaborative spirit will empower you to drive impactful results and contribute to the organization’s overarching mission of expanding access to quality care.

Responsibilities That Empower:

• SEO Optimization: Lead the optimization of search strategies to maximize online visibility and drive traffic to key services.
• Marketing Management: Oversee marketing initiatives for owned assets, ensuring alignment with overarching marketing strategies and objectives.
• Digital Measurement Strategy: Spearhead the development and implementation of a cutting-edge digital measurement strategy using Adobe Analytics, providing data-driven insights to optimize campaign performance.
• Campaign Management: Play a vital role in the day-to-day management of marketing campaigns, from creative briefing and journey mapping to segmentation, testing, and delivery.
• Innovation Catalyst: Introduce innovative solutions to enhance customer value through new channels, experiences, partnerships, and activations.
• Cross-Functional Collaboration: Foster strong relationships with teams across Marketing, Digital, Business, Analytics, Creative & Design, and Legal, ensuring seamless execution of marketing strategies.

Qualifications That Set You Apart:
Must-Haves:

• Previous experience with SEO 
• 2+ Years working with Adobe Analytics
• 5+ years of marketing experience with a strong understanding of business, retail, healthcare, and consumer dynamics.
• 5+ years of retail marketing or digital marketing/strategy experience.
• 1+ years of cross-functional leadership experience.
• Proven ability to thrive in a fast-paced, ambiguous environment, balancing business needs with strategic initiatives.
• Deep understanding of digital tools, marketing technology, and tactics.
• Expertise in developing segmentation and marketing strategies based on data-driven insights.
• Demonstrated ability to influence critical business outcomes in a matrixed organization.
• Strong self-starter with exceptional thought leadership and communication skills.
• Excellent project management skills with the ability to handle multiple projects and tight deadlines.

The target hiring compensation range for this role is $49.82 to $52.82 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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