Strategic Planning Specialist (Media Planner)

Overview

Join a leading global innovator and help shape the future of marketing! As a Strategic Planning Specialist, you’ll play a pivotal role in crafting and executing impactful media strategies that amplify brand awareness and drive customer acquisition. Get ready to make a real difference in a fast-paced, collaborative environment.

This exciting opportunity allows you to partner with marketing leads, media teams, creative strategists, analytics, and data personnel. Your data-driven insights will fuel innovative campaigns across diverse channels, from traditional media to cutting-edge digital platforms. Be prepared to leverage your expertise and strategic thinking to maximize brand reach and impact.

What You’ll Do:

• Develop integrated media strategies across various channels, ensuring alignment with business objectives.
• Manage workflow between external and internal media teams, overseeing the seamless implementation of each strategy.
• Analyze media channel performance, providing actionable insights to key partners on plans, optimizations, and results.
• Serve as a strategic thought leader for business stakeholders, advising on budget allocation, media leverage, branding, and messaging within creative.
• Clearly communicate challenges, solutions, recommendations, and perspectives in a dynamic and evolving environment.

Must-Haves:

• 5+ years of experience in media planning and strategy, with agency experience a plus.
• Expertise in cross-channel tactical planning for both performance and brand KPIs.
• Proven ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel-level marketing strategies tied to business objectives.
• Familiarity with traditional media channels (OOH, TV), digital advertising, and social media platforms, understanding their interplay in integrated campaigns.
• Strong track record of measuring impact through various testing and measurement solutions, with the ability to share results and recommendations effectively.
• Proficiency with syndicated research sources (MRI/Simmons, comScore, etc.) and social listening tools.
• Self-starter mentality, capable of working autonomously, prioritizing effectively, and managing multiple projects concurrently.
• Excellent presentation, written, and verbal communication skills.
• BS/BA degree.

Nice-to-Haves:

• 4+ years working at a media agency.
• Experience overseeing campaigns from concepting to execution.
• Comms and audience strategy experience.

The target hiring compensation range for this role is $50.33 to $55.93 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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