Social Marketing Lead

Overview

Ready to make a significant impact on the music industry? A global leader in tech and entertainment is searching for a passionate and experienced Social Marketing Lead to shape the narrative around their music streaming platform. This is your chance to connect with millions of music lovers worldwide, driving engagement and fostering a vibrant online community.

As the Social Marketing Lead, you will be the driving force behind innovative social media strategies, crafting compelling narratives that resonate with diverse audiences. You’ll collaborate with cross-functional teams, from creative and marketing to editorial and PR, ensuring a cohesive and impactful social presence. This role offers a unique opportunity to blend your passion for music with your expertise in social media, shaping how people experience and engage with music online.

Responsibilities:

• Spearhead the social media strategy for major campaigns, including artist collaborations, brand initiatives, and product launches.
• Oversee daily social programming, curating timely and culturally relevant content that captures attention and sparks conversation.
• Collaborate with creative teams to develop engaging content that aligns with strategic goals and resonates with target audiences.
• Partner with cross-functional teams, including social channel owners, marketing, editorial, and PR, to ensure integrated and effective social strategies.
• Stay ahead of platform and cultural trends, identifying opportunities to innovate and elevate the brand’s social presence.
• Build relationships with non-traditional media partners to explore collaborative opportunities and expand reach.
• Manage approvals and maintain cross-team alignment across various workstreams.
• Analyze social media performance data to inform future strategies and optimize campaign effectiveness.

Must-Have Qualifications:

• 5+ years of experience in social media or editorial roles within the media or publishing industry, preferably with a focus on music, entertainment, or related fields.
• A deep understanding of social marketing principles, music culture, and popular trends.
• Exceptional editorial judgment and storytelling abilities, with a knack for crafting compelling narratives.
• Strong analytical skills, with the ability to assess opportunities and risks effectively.
• In-depth knowledge of social media best practices and audience behavior.
• Excellent collaboration and communication skills, with experience navigating complex organizations and building consensus.
• Outstanding project management skills to manage multiple workstreams simultaneously.

Nice-to-Have Qualifications:

• Experience covering news and/or working in PR/corporate communications.
• Experience managing social campaigns end-to-end, from briefing and approvals to reporting and analysis.
• Experience collaborating with artists, creators, or influencers.
• A strong understanding of music fan communities and subcultures.

The target hiring compensation range for this role is $56.50 to $62.78 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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