Marketing Product Manager

Overview

Join a leading global technology company as a key driver of their marketing efforts! As the Customer Journey Lead, you will be instrumental in shaping how customers experience cutting-edge technology. You will own the strategy and execution of integrated marketing campaigns, ensuring seamless and engaging customer journeys that drive business growth. This is a high-impact role with significant visibility, offering a unique opportunity to influence the future of technology interaction.

This exciting role offers the chance to:

• Lead the development and execution of integrated marketing strategies for innovative technology products.
• Orchestrate cohesive customer journeys across multiple channels, optimizing for engagement and conversion.
• Collaborate with cross-functional teams to deliver impactful marketing campaigns that resonate with target audiences.
• Leverage data and insights to continuously improve customer experiences and drive business outcomes.
• Shape the future of customer engagement by contributing to the evolution of marketing strategies in a dynamic technology landscape.

Responsibilities:

• Develop and implement customer-centric marketing strategies across the entire customer lifecycle.
• Lead a cross-functional marketing pod, overseeing strategy, execution, and experimentation.
• Create and manage a holistic marketing calendar, ensuring alignment with business goals.
• Develop integrated digital marketing plans, incorporating storytelling and data-driven insights.
• Partner with creative teams to develop compelling content and assets.
• Define measurable goals, track performance, and provide insightful reporting.
• Forecast key metrics and ensure alignment with business objectives.
• Collaborate with digital marketing channel leads to optimize campaign performance.
• Lead and participate in pilot programs to drive innovation and improvement.
• Act as a subject matter expert on customer and business insights.

Must-Have Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field, AND 8+ years of integrated marketing experience.
• 3-4 years of hands-on digital marketing experience in a B2B environment.
• Proven experience in creating executive presentations and white papers.
• Demonstrated ability to build campaign strategies within various marketing channels.
• Strong customer focus and a passion for improving customer experiences.
• Experience leading virtual and cross-functional teams.
• Excellent communication and executive presence.
• Ability to influence without authority and drive consensus among stakeholders.
• Strategic thinking combined with attention to detail.
• Data-driven mindset and ability to analyze and interpret customer insights.

Nice-to-Have Qualifications:

• 10+ years of integrated marketing experience.
• 5+ years of hands-on digital marketing experience in a B2B role.

The target hiring compensation range for this role is $63.62 to $70.69 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.