Marketing Automation Manager

Overview

Ideally this candidate would sit in Denver, CO, and work 2-3 days on site.

Candidates who can commute to an office in Austin, or Westlake, TX will also be considered.

Acquisition marketing is responsible for delivering solutions, experiences, and communications to ensure the best outcomes for prospective clients while driving growth. Supporting the Sr. Manager, Acquisition Marketing, this individual is a key member of the team whose role focuses on creating a positive prospect experience no matter where leads are in their journey for both the B2B and B2C audiences.

The Acquisition Marketing Manager will help develop, execute, and optimize comprehensive lead generation and nurture marketing strategies to better engage prospects with the ultimate goal of improving funnel conversion rates and revenue.

Candidates for the role must understand the marketing & sales processes and associated tech stacks including marketing automation and CRM platforms. They will work closely with cross-functional partners, including Sales, Content Marketing, Digital Marketing, and more. Strong project and stakeholder management capabilities, exceptional attention to detail, ability to collaborate, take direction, and pivot when necessary are key ingredients to success in this role.

Acquisition Marketing Contractor – Function and Qualifications 

• Lead Generation: Experience creating and executing integrated lead generation campaigns using tactics that include live or virtual events, webinars, email, and CRM/sales insights to attract and capture qualified leads to drive marketing-sourced pipeline for Sales.
• Lead Nurturing: Develop and manage effective lead nurture campaigns to progress leads through the sales funnel and maximize conversion rates. Develop and manage email templates and automated messages to augment Sales’ interaction with prospects.
• Cross-Functional Collaboration: Foster strong collaboration between the marketing and sales teams to ensure alignment on target audiences, messaging, and goals. Align marketing efforts with sales objectives to help drive revenue growth while ensuring a seamless handoff of qualified leads from marketing to sales.
• Develop email assets and landing pages in conjunction with the DDC, (Schwab’s Data Driven Communications team) to enhance our lead generation and nurture efforts.
• Help update all acquisition materials (emails, prospect kits, etc.) to reflect the rebrand.
• Monitor our lead management process and ensure it aligns with Schwab/DDCs best practices including the FSC and Marketo interaction.
• Function as backup liaison for acquisition marketing and the DDC as well as their interaction with BD, CC, and FSC teams.
• Create and update lead management training and other presentations.
• Leverage data to build reports that help tell the lead generation story to determine which tactics are most effective in generating qualified leads.
• Provide acquisition marketing support to our Business Development and Charitable Consulting teams and coaching as needed on the lead management process.
• Manage project flow from conception to launch including scheduling, agenda, follow up communications, and reporting.
• Complete and monitor requests, job tickets, compliance reviews, and the QA process.
• Provide a proof-reading, quality control, and accessibility view to all content shared with the public.
• Supply additional messaging support to event communications for our sales teams.

Acquisition Marketing Contractor – Requirements:

• Education: bachelor’s degree in marketing, communication, or other related field. 
• Minimum 3 years’ experience within a marketing team, preferably in the philanthropic and/or financial sector.
• Outstanding written and verbal communication skills with the ability to connect the dots between channels and client-facing teams.
• A highly collaborative working style effectively establishing trust and respect.
• Detail-oriented with great proofreading skills.
• Analytical mindset ready to leverage data for valuable insights.
• Ideal candidate will have experience working in marketing automation platforms Marketo or Hubspot, as well as CRM platforms Salesforce or Financial Services Cloud.
• Experience creating content for emails, websites, fact sheets, and job aides.
• Passion for digital marketing, user experience, and exceptional focus on data and KPIs.

The target hiring compensation range for this role is $50 to $52 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.