eCommerce Analytics Lead

Overview

The eCommerce Brand Analytics Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight. She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources. The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities, and facilitating collaboration.

Key roles and responsibilities include:

• The lead will analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
• Work alongside of other brand leads to develop meaningful insights.
• Prioritize and direct ad-hoc analyses on marketing initiatives.
• Present to top level executives on marketing spend and performance.
• Direct cross-divisional marketing performance measurement standardization and success metrics.
• Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
• Assist in institutionalization of marketing best practices and analytic technologies.
• Drive continuous improvements and optimization through testing, measurement and analysis.
• Assist with brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately.

Demonstrated Experience:

• 5+ years’ experience with digital performance analytics/research
• Experience with project management and/or collaborative projects
• Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
• Previous eCommerce reporting experience is preferred
• Experience in utilizing Power BI as a tool
• Strong understanding of multi-platform performance correlations and measurement
• Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
• Strong presentation and problem-solving skills
• A consumer-centric, results-driven mindset – with a portfolio of achievements to back it up

Technical Skills

• Knowledge of Omniture and various other tracking services, their methodologies and applications.
• Proficiency with online and offline data
• Primary Location: US-MI-Detroit (remote)
• Story Behind the Need – Business Group & Key Projects
  • Business group
  • Surrounding team & key projects
  • Purpose of this team
  • Motivators for this need (i.e.-special projects/general workload support/etc.)
  • MARKETING INTELLIGENCE & TECHNOLOGY SUPPORTING ECOMMERCE BUSINESSES SPECIFICALLY FOCUSED ON WEBSITE TEST & LEARN STRATEGY AND INSIGHTS

This is a hybrid position. Candidates must be eligible to work in the United States without a sponsorship, and must currently be local to the Warren, Michigan location. 

The target hiring compensation range for this role is $45-47 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.