Marketing Coordinator

Overview

Our financial services client is seeking a dynamic and detail-oriented Marketing Coordinator to support our marketing team in executing a variety of initiatives. This role will involve managing several key tasks such as LinkedIn account management, content creation, email marketing campaigns, and data analysis. The Marketing Coordinator will work closely with cross-functional teams to ensure the seamless delivery of marketing projects, helping to drive brand awareness and engagement across platforms.

Key Responsibilities:

• LinkedIn Account Management: Maintain and grow the company’s presence on LinkedIn by developing engaging content, managing posts, and tracking performance metrics.
• Content Development: Assist in creating compelling content for digital platforms, including blog posts, social media content, email newsletters, and website updates.
• Email Campaigns: Help design, deploy, and monitor email marketing campaigns through Marketing Cloud, ensuring that all campaigns align with business objectives and brand guidelines.
• Data Analysis: Track and report on key marketing metrics, such as campaign performance, website traffic, and social media engagement, using analytics tools to provide actionable insights.
• Collaborative Projects: Work with the marketing, and creative teams to ensure alignment on project goals and to assist in executing marketing strategies across channels.
• Graphic Design Support: Utilize basic graphic design skills to create or edit visual assets for various marketing materials.
• Sharepoint Management: Assist with the organization and upkeep of marketing documents, assets, and collateral in Sharepoint.
• Seismic: Help manage content distribution and sales enablement through the Seismic platform, or be willing to learn how to effectively use this tool.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sharepoint, Marketing Cloud, and Seismic, or a willingness to learn.
• Basic graphic design skills and experience in content creation is a big plus!
• Strong written and verbal communication skills, with the ability to craft engaging and professional content.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Highly organized with strong project management skills, capable of handling multiple tasks simultaneously.
• A proactive team player with a collaborative spirit, eager to contribute to team success and company goals.

Preferred Skills:

• Experience in B2B marketing or managing corporate social media accounts.
• Knowledge of email marketing best practices and tools such as Salesforce Marketing Cloud.
• Familiarity with content management systems (CMS) and marketing automation tools.

The target hiring compensation range for this role is $32 to $35 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.