Director, Social Media Strategy

Overview

Duties and Responsibilities:

• With partnership top of mind in the position, identify opportunities to increase follower engagement, new audiences, greater reach and cultivated relationships;

1. Wellness Panel advocates (map out a plan for their success and the brand)
2. Ambassadors (lean in on their follower, engage for long-term awareness)
3. Celebrities (harness their reach with PR, one-off opportunities, etc.)
4. Build with support of CMO & SVP of Brand the Affliliate Program for greater rewards and brand exposure.

• Channel stratergies are key to our success; research, evaluate, recommend and implement necessary tools to support and administer social channels, across all platforms.
• Analyze social media metrics to gauge the success of campaigns and strategies, providing monthly reports with actionable insights. Report all KPI’s on a monthly basis.
• As a key player to the 2024 – 2025 Master Marketing Calendar, take lead on curating all deliverables month-over-month.
• Work with CMO, SVP of Global Brand and VP of Digital on all aspects of the calendar; i.e., new product launches, digital, social, promotions, samples, BIG campaigns, monthly ingredient focus, product features/focus, etc. With emphasis placed on timing, market trends, behaviors, and consumer feedback.
• Oversee social media calendar across all platforms; Meta, Instagram, Tik Tok, Pinterest, You-Tube, SMS, emails, etc., daily posting, and performance monitoring to ensure creative quality and cohesion.
• Implement strategies to grow and nurture our online community (no paid followers).
• Support brand partners, retailers, and clients with marketing collateral production, including print materials, promotional assets and digital assets.
• Provide each upcoming month the latest food, mocktails, social media trends, that keep us relvant and modern.
• Develop Wellness Panel, and key certified brand partners for social support in the industry.
• Harness the value of the Scientifc Advisory Board, post clincial trials, etc.
• Other duties assigned.

Expectations and Evaluation Criteria:

• Follow policies and procedures and supports organization’s goals and values. Contribute to building a positive team spirit and put success of team above own interests.
• Complete administrative tasks correctly and on time while balancing team and individual responsibilities.
• Treat people with respect and inspire the trust of others. Focus on solving conflict, not blaming.
• Listen to others without interrupting and keeping emotions out of the conversations.
• Work with integrity and ethically.
• Look for ways to improve and promote quality. Demonstrates accuracy and thoroughness while meeting productivity standards and completing work in a timely manner.
• This is a remote position which requires accountable and responsibility for due projects, always be available during normal business hours via email, mobile, teams, etc.
• Change approach or method to best adapt to the situation while managing competing demands.
• Arrives at meetings and appointments on time.
• Follow instructions, respond to management direction, and complete tasks on time or notify SVP of Brand and/or CMO with an alternate plan.
• Meets challenges with resourcefulness and displays original thinking and creativity and generates suggestions for improving work.
• Support & develop innovative approaches and ideas.

Qualifications:

• Bachelor’s degree (B.A.) in related field or equivalent.
• Six to ten years related experience. With fundamental insights and knowledge on how to build a solid social structure across multiple channels.
• Responsibility to the allocated budget for social media marketing; hands-on experience with social media management, content creation and leveraged creative skill set
• Experience with content management.
• Ability to work on complex projects with general direction and minimal guidance.
• Excellent written and oral communication skills.
• Proven ability to manage priorities and workflow.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
• Ability to work independently, as well as a member of various teams and committees
• Acute attention to detail.
• Demonstrated ability to plan and organize projects via the Master Marketing Calendar across all channels.