Social Media Specialist

Overview

Our agency client is looking to bring on a remote, part time Social Media Specialist.

This role is 8-12 hours per week (3-4 month assignment)

 

Social Media Specialist

This role requires a specialist who can handle both paid advertising and organic content creation. Here are the key skills you’ll need to look for:

Paid Advertising:

• Meta Ads Manager: Expertise in creating, targeting, and optimizing paid social media campaigns across Facebook, Instagram, and potentially other Meta platforms.  Specific understanding of how to leverage the Meta’s Advantage Plus Audience capabilities.

• Campaign Management: Experience in setting budgets, tracking performance metrics, and analyzing campaign data to optimize results.

• Conversion Tracking: Understanding of how to set up conversion tracking to measure campaign effectiveness based on defined goals (e.g., website visits, purchases).

 

Organic Content Creation (TikTok):

• TikTok Trends & Best Practices: Deep understanding of current TikTok trends, content formats, and best practices for organic reach and engagement.

• Video Editing & Production: Ability to create high-quality, engaging video content for TikTok using editing software.

• Community Management: Experience in responding to comments, interacting with followers, and building a community on TikTok.

• Content Strategy: Understanding of how to develop a content calendar for TikTok that aligns with brand voice and target audience.

 

Additional Skills:

• Social Media Analytics: Ability to understand and interpret social media data to inform content and campaign decisions.

• Copywriting: Strong writing skills to craft compelling captions and ad copy for various platforms.

• Communication & Collaboration: Excellent English language communication and collaboration skills to work effectively with internal teams (marketing, design) and external vendors.

• Guide the delivery team:  Coordinate with the social media delivery team to ensure that they have the right information and data to execute the campaigns.

 

The target hiring compensation range for this role is $36.85 to $40 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. 

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.