CMO.com asked a number of marketing leaders about their resolutions for 2015. Aquent's VP of Global Marketing, Nelson Rodriguez, was included and said he was resolved to make UX the "leading edge of the customer-centric enterprise."
Let's face it: the best candidates always come through referrals. Still, sometimes you’ve tapped out your networks and you need to advertise your job opening. When you find yourself in that situation, here are the five top job post mistakes to avoid.
User experience is all about understanding and catering to the end user, regardless of what’s being built. In a job search, the end user is your potential employer. Crafting your resume, portfolio, and communications around your potential employer can help you land your dream job, no matter your background.
Content marketing is generally targeted towards clients. But the content you publish, whether you intend it or not, also plays a role in recruitment. This article, written by Aquent's Director of Content Strategy, Matthew T. Grant, focuses on the types of content you should tailor to potential employees and what aspects of your corporate culture that content should emphasize.
This article tracks trends in content marketing, from the death of the corporate blog to the rise of "conversation marketing." One of the experts cited is Aquent's Director of Content Strategy, Matthew T. Grant, who advocates off-site placement of content in order to reach audiences where they are already showing up.
Aquent's VP of Global Marketing, Nelson Rodriguez, told Fast Company his secrets for managing creatives. One recommendation: Deliberately move away from a culture that highlights individual genius and instead create a workplace that makes teamwork pleasurable and fun. In his view, creatives who have a collaborative approach are more flexible and willing to tear their work apart to make it better.