Content Marketing's Impact on Talent Recruitment

Content marketing is generally targeted towards clients. But the content you publish, whether you intend it or not, also plays a role in recruitment. This article, written by Aquent's Director of Content Strategy, Matthew T. Grant, focuses on the types of content you should tailor to potential employees and what aspects of your corporate culture that content should emphasize.

Aquent

Content Marketing is Getting More Personalized and Helpful

This article tracks trends in content marketing, from the death of the corporate blog to the rise of "conversation marketing." One of the experts cited is Aquent's Director of Content Strategy, Matthew T. Grant, who advocates off-site placement of content in order to reach audiences where they are already showing up.

Aquent

How to Manage Your Office's Biggest Egos to Get the Best Work

Aquent's VP of Global Marketing, Nelson Rodriguez, told Fast Company his secrets for managing creatives. One recommendation: Deliberately move away from a culture that highlights individual genius and instead create a workplace that makes teamwork pleasurable and fun. In his view, creatives who have a collaborative approach are more flexible and willing to tear their work apart to make it better.

Aquent

Managing MOOCs

Massive Open Online Courses (MOOCs) provide large numbers of learners with unlimited access to online material, but they are not for everyone. Here is how some companies (including Aquent) and training experts recommend approaching the use and creation of MOOCs.

Aquent

UX Fundamentals: Learning to Design for Your Users

Aquent launched a new MOOC aimed at web professionals who are interested in learning how to assess a site's usability and apply UX principles to site design and development.

Aquent

So You Think You Know WordPress

Myths and misperceptions abound concerning the power and flexibility of WordPress as a reliable CMS. This post debunks the six leading myths and, along the way, makes the case for WordPress!

Aquent

What to do when you don't have UX unicorn money

A UX unicorn is a UX professional who can do it all from user research and information architecture to interaction and visual design. Unfortunately, such talent is hard to come by and expense if it can be found. This article describes what you can do if you don't have "unicorn money."

Aquent

Aquent Gymnasium Launches New Course on UX Fundamentals

Aquent Gymnasium launched a new course today, "UX Fundamentals: Learning to design for your users." This free online class will teach designers and developers the basic principles of user experience design.

Aquent

Shadow apps: Turning SaaS risk into CIO strategy

Aquent's CIO, Larry Bolick, spoke with SearchCIO about SaaS governance and managing "shadow apps"—those cloud-based applications used by the business without IT's knowledge.

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