Copywriter - Paid Media

Overview

*This is an onsite role in Durham, NC*

Imagine writing a hook that stops millions of people mid-scroll, turning a casual viewer into a loyal customer in under sixty seconds. Partnering with Aquent, you will have the opportunity to shape the voice of one of the fastest-growing personal care brands in the country. In this dynamic role, your scripts will go from your keyboard to a live ad in a matter of days, giving you an immediate, real-time feedback loop to see exactly which of your creative angles drive massive engagement and sales.

About the Opportunity

We have partnered with an industry-leading, rapidly growing consumer brand to find a creative powerhouse who lives and breathes high-converting video ads. This organization values speed, experimentation, and data-driven creativity. If you love the challenge of direct-response marketing and want to see your work produced and launched weekly with the support of a talented in-house creative team, you will thrive in this high-energy environment.

What You’ll Do

• Write engaging, conversational scripts for short-form video ads, including user-generated content (UGC), podcast-style ads, founder-led stories, and studio concepts.
• Develop dozens of unique, attention-grabbing hooks—the critical first three seconds of a video—to test different creative angles.
• Analyze customer reviews, comments, emails, and competitor ads to uncover authentic pain points and translate them into compelling marketing angles.
• Iterate rapidly based on performance data, turning winning concepts into multiple variations for different target audiences.
• Partner closely with video producers and editors, providing clear direction to ensure scripts are shot and edited efficiently.
• Ensure all copy aligns with brand guidelines, product claims, and promotional offer language.

What We’re Looking For

• Proven experience writing high-converting ads for paid social media platforms, with a strong focus on video.
• A portfolio of written scripts or live ads that demonstrates your ability to write the way real people talk.
• The ability to produce a high volume of quality work under tight deadlines without sacrificing creativity.
• A collaborative mindset with no ego about drafts, eager to take feedback, analyze performance data, and run with revisions.

Nice-to-Have Skills

• Experience writing for direct-to-consumer (DTC), consumer packaged goods (CPG), or beauty and personal care brands.
• Background working within a direct response or performance marketing agency.
• Familiarity with Meta and TikTok advertising ecosystems and creative best practices.
• Hands-on experience with video production, either on set or creating video ads yourself.