Media Planner

Overview

Step into a role where your analytical expertise and creative marketing mindset will directly shape the future of entertainment. Partnering with Aquent, a global leader in talent solutions, you will join a world-class streaming media organization at the forefront of digital innovation. In this dynamic position, you will play a pivotal role in driving subscriber acquisition and optimizing high-impact performance marketing campaigns across global device platforms. Your work will directly connect millions of viewers with the stories they love, making a tangible impact on a rapidly expanding global streaming business.

About the Partner and the Role

Our client is a household name in global entertainment, renowned for delivering world-class content and pioneering streaming services that captivate audiences worldwide. Through this partnership with Aquent, you will gain access to an innovative, fast-paced environment where collaboration and forward-thinking are celebrated. As part of a highly collaborative growth marketing team, you will support the planning, execution, and optimization of connected TV (CTV) and over-the-top (OTT) paid media campaigns, working alongside industry experts to scale a premier streaming portfolio.

What You Will Do

In this role, you will assist in shaping and executing paid media strategies across major device partner platforms to drive subscriber acquisition, conversion, and engagement. Your key responsibilities will include:

• Assisting in the planning and execution of CTV/OTT paid media campaigns across major device partner platforms (such as Amazon Fire TV, Roku, Samsung, LG, and GoogleTV).
• Directly communicating with external partners to manage campaigns and maintain strong collaborative relationships.
• Collaborating with international marketing leads to align campaigns with global business goals and share best practices.
• Ensuring flawless campaign setup with precise attribution tracking to enable comprehensive performance measurement.
• Monitoring partner performance daily, analyzing granular trends, and holding partners accountable to key performance indicators (KPIs) like CPA and ROAS.
• Owning budget management, tracking media plan adjustments, and delivering accurate, detailed campaign reports.
• Working cross-functionally with creative, strategy, and programmatic teams to develop data-driven recommendations for local market campaigns.

What You Will Bring

• At least 2 years of experience in media planning and paid digital media.
• Hands-on performance marketing experience with a focus on lower-funnel objectives (e.g., conversions) and optimizing against CPA or ROAS.
• A solid foundational understanding of digital media concepts, terminology, and industry trends.
• Advanced Excel skills with the ability to comfortably manipulate and analyze large datasets.
• Experience building polished, executive-ready presentation decks (e.g., PowerPoint).
• Familiarity with implementing paid media tests, such as A/B testing, holdouts, or lift measurement.
• Strong organizational, time-management, and relationship-building skills, with the ability to manage multiple projects in a fast-paced environment.
• Excellent written and interpersonal communication skills, with a proactive and self-motivated approach to learning.
• A Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent practical experience.

Preferred Qualifications

• Experience in OTT/CTV media buying, preferably within an agency environment.
• Global or international media buying experience.
• Familiarity with platforms such as GoogleAds, Amazon Ads, DV360, or Yahoo DSP.
• Experience with conversion tracking and mobile app attribution partners (e.g., Kochava).