Freelance Media Planner

Overview

We’re looking for a freelance mid-level Media Planner with agency experience to support the planning and delivery of campaigns across digital, publications and out-of-home (OOH).

• You’ll take campaigns from research and plan development through to activation, delivery and reporting, working with clients, media owners and internal teams to produce well-considered, effective media plans.
• This role suits a hands-on planner who is organised, commercially aware and comfortable managing campaign details independently while escalating important decisions when needed.

What you’ll do

• Research audiences, markets, media channels and opportunities to inform campaign recommendations.
• Develop media plans that respond to client objectives, target audiences, budgets and campaign requirements.
• Plan across relevant digital, publication and OOH channels, identifying suitable third-party media opportunities.
• Coordinate with clients, media owners, publishers and internal teams to progress plans and campaign activity.
• Manage campaign budgets, bookings, schedules, specifications and other delivery details accurately.
• Support campaign delivery and monitor performance against agreed objectives.
• Prepare clear campaign updates and reports, drawing out relevant results and observations.
• Keep campaign records and documentation up to date, flagging risks, changes or decisions requiring escalation.

What you’ll bring

• Hands-on media planning experience in an agency environment.
• Experience taking campaigns from research and planning through to delivery and reporting.
• Confidence assessing audiences and channels and translating campaign requirements into practical media plans.
• Working knowledge of digital media, publications and OOH, including third-party media opportunities.
• Experience coordinating with clients, media owners and colleagues across internal teams.
• Confidence managing budgets, bookings and campaign details with a high level of accuracy.
• Strong organisation, attention to detail and the ability to manage work independently.
• Clear communication skills and sound judgement about when to escalate issues or decisions.