Marketing Manager

Overview

Step into a dynamic role where your strategic marketing expertise will directly shape how millions of fans connect with their favorite entertainment brands and characters on leading global e-commerce platforms. Partnering with Aquent, you will join a world-renowned leader in entertainment and consumer products to design and execute high-impact, omni-channel retail marketing strategies that drive growth, elevate brand presence, and create unforgettable consumer journeys.

About the Opportunity

Aquent is proud to partner with a global powerhouse in entertainment and consumer products—a company celebrated worldwide for bringing beloved stories and iconic characters to life. In this pivotal role, you will be the driving force behind innovative retail marketing strategies, collaborating with key retail partners and internal teams to redefine the digital shopping experience. Your work will directly influence how fans engage with cherished franchises, translating brand passion into powerful retail results across major e-commerce platforms.

What You’ll Do

• Collaborate closely with the retail sales team to develop comprehensive, forward-thinking strategies that achieve critical business objectives.
• Lead the end-to-end marketing strategy for key retail channels, driving sustained growth through strategic sales and marketing initiatives.
• Develop robust omni-channel retail marketing plans, integrating e-commerce, advertising platforms, creator and affiliate programs, loyalty initiatives, and CRM to maximize consumer engagement and conversion.
• Create compelling marketing programs and presentations specifically tailored for key retail buyer and marketing teams.
• Stay at the forefront of industry trends, competitive landscapes, and consumer insights, translating this knowledge into actionable recommendations for stakeholders.
• Establish measurable performance frameworks and dashboards, continuously optimizing programs through rigorous data analysis, consumer insights, A/B testing, and ROI metrics.
• Collaborate with and influence internal and external partners to ensure flawless execution of retail strategies and programs.
• Manage fiscal responsibilities, including budgeting, decision-making, tracking, and reconciliation of the retail marketing budget.
• Oversee key promotional deliverables for all internal and external parties, ensuring timely and cost-efficient program execution.
• Partner with retail buyers and internal teams to maximize branded marketing impact across all touchpoints.
• Lead creative briefing and production for account-specific marketing tactics, working with internal teams and partner agencies.
• Champion innovative retail experiences, including experiential activations, pop-ups, digital engagements, and livestream commerce, to powerfully differentiate our brands within the e-commerce ecosystem.
• Advocate internally for retailer needs and priorities, effectively communicating key initiatives and insights to drive alignment.

Skills & Experience You’ll Bring

• 5-7 years of extensive retail marketing experience coupled with deep industry knowledge.
• Profound expertise with leading e-commerce search and display marketing platforms, including hands-on experience with loading, editing, and maintaining advertisements.
• Demonstrated strategic thinking, exceptional communication abilities, and proven experience managing multiple business stakeholders effectively.
• Outstanding presentation and negotiating skills that drive successful outcomes.
• A data-driven and results-oriented mindset, with the ability to translate insights into actionable strategies and optimize programs in real-time.
• Highly adaptable and responsive, thriving in ambiguous business situations and rapidly evolving retail environments, particularly within digital and e-commerce.
• Proven ability to collaborate, influence, and persuade at all levels of an organization.
• Comfortable navigating and delivering objectives within a matrix organizational structure, adept at sharing best practices.
• Demonstrated success in building strong, lasting relationships with key account stakeholders.
• Strong financial acumen and a comprehensive understanding of the retail marketplace, P&L, market research, and data analysis.
• Bachelor’s degree or equivalent practical experience.