Marketing Manager

Overview

We are seeking a highly skilled and strategic Marketing Manager to lead and optimize creator affiliate programs, playing a pivotal role in the evolution of our client’s digital marketing ecosystem. This is an incredible opportunity to directly impact the success of multiple well-known consumer brands, translating creator influence into tangible business growth and shaping the future of creator commerce.

What You’ll Do

• Drive substantial growth in creator affiliate partnerships and directly attributable revenue across multiple consumer brands.
• Oversee and manage all creator affiliate activities on leading platforms.
• Lead the full lifecycle of creator engagement, from recruitment and onboarding to activation and re-engagement.
• Cultivate and maintain strong direct communication channels and relationships with creators.
• Continuously monitor affiliate performance, identifying key insights and opportunities for optimization to maximize results.
• Develop and present strategic recommendations based on in-depth market trends and creator performance analytics.
• Collaborate closely with external agency partners to ensure seamless execution and accountability of program initiatives.
• Support the creator affiliate strategy for a diverse portfolio of consumer brands.

What You’ll Bring

• 5+ years of dedicated influencer/creator marketing experience, with a significant focus on affiliate marketing.
• Proven track record of managing revenue-producing creator/affiliate programs, distinct from brand awareness campaigns.
• Hands-on expertise with leading creator commerce platforms like ShopMy and LTK.
• Extensive experience in recruiting, activating, and fostering strong relationships with creators and influencers.
• Deep understanding of the affiliate marketing and creator commerce landscapes.
• Demonstrated ability to analyze affiliate performance data and translate insights into actionable, strategic recommendations for improvement.
• Exceptional ability to manage multiple brands and competing priorities simultaneously.
• Strong communication, stakeholder management, and influencing skills to drive consensus and action across teams.

Stand Out With

• Experience managing affiliate marketing budgets.
• Familiarity with additional affiliate platforms such as Impact, Rakuten, or CJ Affiliate.
• An existing network of creator/influencer relationships within the affiliate space.
• Background within the fashion retail, apparel, or beauty industries.

This role is ideal for an enterprising, solution-oriented specialist who thrives on proactively identifying and solving complex problems. You possess strong strategic thinking coupled with a hands-on execution style, and you are confident influencing stakeholders across multiple brands and teams. Your excellent communication skills and executive presence enable you to challenge recommendations and bring informed points of view based on your industry expertise.