Freelance Copywriter ( B2B Life Science/ Healthcare) - ASAP Start

Overview

We are looking for an experienced Copywriter to support Agilent campaign projects through asset development.

• This is a campaign-focused freelance or contract role for a writer who can turn approved strategic and creative messaging into clear, compelling, and accurate production copy across a range of marketing assets.
• The successful candidate will be comfortable developing headlines, subheads, body copy, calls to action, and basic content structures for both short-form and long-form communications.
• The scope of work for this role is the development and adaptation of production- ready copy for assets such as social media posts, DAUs, brochures, landing pages, emails, presentations, and similar campaign materials.
• Copy should be aligned with the approved strategy, messaging framework, audience, channel, and customer journey stage.
• The work includes two rounds of amendments at each stage. The successful candidate should therefore be comfortable working collaboratively, responding constructively to feedback, and refining copy efficiently across a fast-moving campaign schedule.

Key responsibilities

• Draft production-ready copy for social media posts, DAUs, brochures, landing pages, emails, presentations, and related campaign assets.
• Develop headlines, subheads, body copy, calls to action, captions, introductory copy, and supporting content as required.
• Propose clear and logical content structures for longer-form assets, including page flows, section headings, and information hierarchy.
• Adapt approved campaign messaging and value propositions for different audiences, channels, formats, and stages of the customer journey.
• Translate technical, scientific, and product information into copy that is accurate, accessible, engaging, and appropriate for the intended audience.
• Write copy to agreed specifications, including character counts, word counts, page limits, layout requirements, and channel conventions.
• Work closely with Creative/Art Directors, Interactive Designers, Artworkers, Digital Producers, Client Management, Strategists, Client Services, and other project stakeholders as necessary
• Review layouts and designs to ensure copy is clear, complete, accurate, and working effectively within the intended format.
• Respond constructively to feedback and deliver revisions through the agreed amendment rounds
• Proofread and edit copy for clarity, consistency, grammar, tone, accuracy, and alignment with approved campaign messaging.
• Flag gaps, ambiguities, compliance considerations, or dependencies that could affect copy development or production
• Prepare clean, organized copy documents that make it easy for design, production, and client teams to review and implement the work.

Suggested candidate profile

• Strong production copywriting experience across B2B marketing, integrated campaigns, and multi-channel communications.
• Experience working in healthcare, life sciences, pharmaceutical, biotech, diagnostics, laboratory, or other science-led B2B sectors.
• A portfolio demonstrating copy for social media, digital advertising, brochures, landing pages, websites, email, presentations, or comparable marketing assets.
• Ability to turn strategic messaging into clear, persuasive, and practical copy for different audiences and formats.
• Experience developing both short-form copy and longer-form educational, technical, or editorial content.
• Ability to write effective headlines, subheads, body copy, calls to action, and supporting copy while maintaining a consistent campaign voice.
• Strong attention to detail when writing for technical, scientific, regulated, or information-heavy audiences.
• Ability to structure content logically and collaborate effectively with designers and other creative partners.
• Strong editing and proofreading skills, with a clear understanding of grammar, tone, readability, and consistency.
• Confidence receiving feedback, managing multiple assets, and refining copy efficiently within agreed amendment rounds.
• Ability to work at pace, meet deadlines, and communicate proactively about risks, questions, and dependencies.

Preferred experience

• Experience working in healthcare, life sciences, pharmaceutical, biotech, diagnostics, laboratory, or other science-led B2B sectors.
• Previous experience working with Agilent or comparable complex B2B healthcare and life science organisations.
• Experience writing for technical, regulated, or science-led audiences while keeping the work clear, concise, and compelling.
• Familiarity with campaign messaging frameworks, value propositions, content hierarchies, and integrated campaign development.
• Experience developing copy across multiple asset formats, including social, paid media, digital advertising, landing pages, brochures, email, presentations, and web content.
• Familiarity with reviewing copy in layouts or design files and adapting content to work within visual and production requirements.