Retail Marketing Manager

Overview

Aquent is partnering with a leading innovator in technology, revolutionizing how people connect and experience the world. This organization is at the forefront of creating immersive experiences and groundbreaking products that redefine interaction and engagement. As a key player in their journey, you will have the unique opportunity to shape how their cutting-edge products reach consumers, directly influencing market presence and user adoption. Your contributions will be instrumental in expanding their retail footprint and fostering strong, impactful relationships with partners, ultimately bringing transformative technology to a wider audience.

About the Opportunity

We are seeking an exceptional marketing professional to drive strategic marketing activities with third-party retail partners, with a key focus on the French market. This pivotal role is critical in translating our vision into tangible retail success, placing you at the heart of our market strategy. You will directly impact how our innovative products are presented and sold, ensuring a seamless and compelling customer journey from discovery to purchase. If you thrive in a fast-paced, team-oriented environment and are driven to make a significant impact on market presence and product adoption, this is your opportunity to shine and contribute to bringing transformative technology to a wider audience.

What You’ll Do

• Manage and execute marketing programs in partnership with internal marketing counterparts to achieve ambitious business goals.
• Apply and execute comprehensive channel marketing strategies directly with key retail partners, operating within agreed-upon budgets and striving for exceptional key performance indicators.
• Coordinate and manage essential marketing brand assets, ensuring timely delivery to creative teams and retail partners to maintain brand consistency and impact.
• Continuously manage, measure, and optimize marketing programs to drive superior results and enhance operational efficiency.
• Serve as the primary point-of-contact for all marketing efforts with crucial retail partners, fostering strong, collaborative relationships.
• Complete and meticulously examine campaigns and projects, assessing challenges and making informed decisions, including exploring innovative or less-obvious solutions to complex problems.
• Provide valuable input and strategic insights during the channel marketing goal creation process, shaping future initiatives.
• Influence regional third-party retail channel marketing teams and the accounts they support, driving alignment and best practices.
• Build and maintain collaborative and productive relationships, networking internally and externally with marketing counterparts at key accounts.
• Actively participate in the interviewing and onboarding process for new team members, contributing to team growth and success.

Required Qualifications

• Fluent in French, enabling effective communication and market penetration.
• Minimum of 5 years of experience in a Retail Channel Marketing or Project Management role, demonstrating a proven track record.
• Proven experience executing channel marketing activities and managing OPEX investments with a focus on ROI.
• Strong understanding of how retailers measure and manage their businesses, including key metrics such as CPC, CPA, LTV, and ROAS.
• In-depth understanding of retail marketing levers that effectively drive traffic both in-store and online.
• Experience working with retail partners to build impactful in-store experiences through permanent fixtures, temporary displays, staff training, and education.
• Experience maintaining co-marketing and OPEX budgets with impeccable fiscal responsibility.
• Highly effective at managing conflict, able to address issues between stakeholders swiftly to maintain a positive and productive team spirit.
• Demonstrably AI-native with hands-on experience utilizing a broad set of generative and analytical AI tools to drive marketing strategy and operational efficiency.
• Experience navigating various organizational environments where culture and structure may vary, adapting strategies accordingly.
• Bachelor’s degree in Business, Marketing, or Economics.